Don’t be the James Franco of health care communications

PR Daily

I wonder how many hospital communicators can be guilty of acting like dilettantes when it comes to their jobs. Let’s not forget about all your pins, posts, tweets, circles, “likes” and “diggs.”. When, like Franco, you try to do everything, your communication efforts will fail. Then, he gets another degree, writes some poems, acts in a movie and writes a novel—repeat. I’d describe my feelings about James Franco as agnostic.

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How social media can help you raise your profile as a speaker

PR Daily

Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise. RELATED: Take the first step in achieving corporate communications excellence ]. Ask attendees whether they’d be willing to record a brief testimonial or write up a quick endorsement. Use digital platforms to help you build buzz, facilitate audience interaction and forge genuine connections. This article originally appeared on PR Daily in January of 2018.

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Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms.

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Why and how PR pros should adopt the PESO model

PR Daily

It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms.

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How social media can help you raise your profile as a speaker

PR Daily

Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise. for the 30th annual Speechwriters and Executive Communicators Conference.]. Ask attendees whether they’d be willing to record a brief testimonial or write up a quick endorsement. Delivering a memorable, effective speech is a difficult mission, but it’s not impossible. There’s help around every digital corner.

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5 Ways to Step Up Your Infographics

PR Breakfast Club

Head on over to this infographic by the Visual Communication Guy and notice how many different ways there are to share the content. Right at the bottom there are more sharing options for some of the lesser known networks like Tumblr, Digg and more. Now, she’s a PR Specialist writing in her free time. There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention.