Smile Train’s Nijha Diggs shares the lessons of COVID-19

PR Daily

Nijha Diggs, senior director of public relations for Smile Train, says an unintended consequence of the pandemic has been extra time with parents, particularly her mom who she calls her “rock.”. We caught up with Diggs for the latest in our Day in the Life series.

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How social media can help you raise your profile as a speaker

PR Daily

Social media, in particular, offers a potential goldmine of support and resources that can help you knock your next presentation out of the park. Here’s how social media can help you become a better speaker: 1. Here are some easy ways to use social media before the event: Put one of your speeches on YouTube. Use social bookmarking. Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise.

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How social media can help you raise your profile as a speaker

PR Daily

Social media, in particular, offers a potential goldmine of support and resources that can help you knock your next presentation out of the park. Here’s how social media can help you become a better speaker: 1. Here are some easy ways to use social media before the event: Put one of your speeches on YouTube. Use social bookmarking. Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise.

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It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. The only reason I can see to even pursue such a strategy is to drum up mainstream media coverage–and man, does that ever work (the media loves a good Twitter war–still in 2019!). And Stephon Diggs. But, if we break down the campaign a bit more, we can see that it was also a huge win across the social media board.

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Don’t be the James Franco of health care communications

PR Daily

I wonder how many hospital communicators can be guilty of acting like dilettantes when it comes to their jobs. Let’s not forget about all your pins, posts, tweets, circles, “likes” and “diggs.”. Try to find a few social media outlets that work best for your business model—dive into Google Analytics and find out what people are actually reading and watching. You’ve heard this before: “Align your social media strategy with your business goals.”

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Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant. The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. They are: Paid Media. Earned Media.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. As the year went by, I found myself playing more and more with Amplify and now it’s become one of my top three social networks.