Smile Train’s Nijha Diggs shares the lessons of COVID-19

PR Daily

Nijha Diggs, senior director of public relations for Smile Train, says an unintended consequence of the pandemic has been extra time with parents, particularly her mom who she calls her “rock.”. We caught up with Diggs for the latest in our Day in the Life series.

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Mission Impossible? Migrating to a Career in Public Relations

PR Job Coach

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. link] Being a public relations job coach, I am constantly advising folks about how best to manage and architect their growth as public relations professionals. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites. Pick up a couple of books on public relations and read them.

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Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. This is what you know as either publicity or media relations. It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. After the first week of publication, share your content on Twitter once a week for a year.

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Why and how PR pros should adopt the PESO model

PR Daily

This is what you know as either publicity or media relations. It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally. After the first week of publication, share your content on Twitter once a week for a year.

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It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. And Stephon Diggs. Since I’m not a Popeye’s marketing employee and I don’t typically have access to a suite of paid measurement tools, I can only react to what I see publicly. ICYMI, another “Twitter war” broke out last week.

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Defining the “Post-Truth” Environment

Return on Reputation

In recent posts , we’ve talked about the so-called “post-truth” environment we find ourselves operating in as communicators. It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. Public Schools: 38% in 1996, 37% in 2006, 30% in 2016. After all, there are nuances to any specialized field in communications. Corporate Communications Gallup Post-Truth POTUS PR

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. It doesnt matter to me if they follow me back; for me, its a way of widening the avenues of communication down the road.