Smile Train’s Nijha Diggs shares the lessons of COVID-19

PR Daily

Nijha Diggs, senior director of public relations for Smile Train, says an unintended consequence of the pandemic has been extra time with parents, particularly her mom who she calls her “rock.”. We caught up with Diggs for the latest in our Day in the Life series.

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Don’t be the James Franco of health care communications

PR Daily

This post isn’t supposed to be my mini-diatribe about how I agreed with the playwright; it’s supposed to be about how you can avoid being the James Franco of your marketing department. I wonder how many hospital communicators can be guilty of acting like dilettantes when it comes to their jobs. Let’s not forget about all your pins, posts, tweets, circles, “likes” and “diggs.”. When, like Franco, you try to do everything, your communication efforts will fail.

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How social media can help you raise your profile as a speaker

PR Daily

Before you speak, take time to market yourself and generate buzz online. Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise. RELATED: Take the first step in achieving corporate communications excellence ]. Marketing Social MediaUse digital platforms to help you build buzz, facilitate audience interaction and forge genuine connections. This article originally appeared on PR Daily in January of 2018.

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Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. ” PR is marketing and sales and customer service. For a PR program, this is social media advertising, sponsored content and email marketing. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. Marketing Media Relations

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Why and how PR pros should adopt the PESO model

PR Daily

Although there are industry voices committed to the idea that a PR professional who says she can tie her efforts back to your business results is a snake-oil saleswoman, there are also voices, such as Monique Bonner, the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.”. PR is marketing and sales and customer service. Arment Dietrich , an integrated marketing communications firm.

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How social media can help you raise your profile as a speaker

PR Daily

Before you speak, take time to market yourself and generate buzz online. Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise. for the 30th annual Speechwriters and Executive Communicators Conference.]. Delivering a memorable, effective speech is a difficult mission, but it’s not impossible. There’s help around every digital corner.

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Defining the “Post-Truth” Environment

Return on Reputation

In recent posts , we’ve talked about the so-called “post-truth” environment we find ourselves operating in as communicators. It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. After all, there are nuances to any specialized field in communications. Corporate Communications Gallup Post-Truth POTUS PR

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5 Ways to Step Up Your Infographics

PR Breakfast Club

Head on over to this infographic by the Visual Communication Guy and notice how many different ways there are to share the content. Right at the bottom there are more sharing options for some of the lesser known networks like Tumblr, Digg and more. Sarah Landrum graduated from Penn State with degrees in Marketing and PR. There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. It doesnt matter to me if they follow me back; for me, its a way of widening the avenues of communication down the road.