It’s time to call the Popeye’s tweet a huge social media win
Communications Conversations
SEPTEMBER 5, 2019
I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. The only reason I can see to even pursue such a strategy is to drum up mainstream media coverage–and man, does that ever work (the media loves a good Twitter war–still in 2019!).
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