Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. ” PR is marketing and sales and customer service. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally.

Digg 131

Why and how PR pros should adopt the PESO model

PR Daily

PR is marketing and sales and customer service. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. Arment Dietrich , an integrated marketing communications firm.

Digg 98