Why and how PR pros should adopt the PESO model
JANUARY 10, 2019
In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. ” PR is marketing and sales and customer service. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally.