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Crisis Communications in the Social Media Age

HMA Public Relations

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S. Fink HMA Public Relations public relations crisis Viral Video

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

How and why communicators should fight the ‘fake news’ scourge. That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. SOCIAL BUZZ. The brand will please the market with untraditional communication methods that actually do work.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

Burger King draws ire with ‘racist’ social media ad

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media. The comments angered social media users, with the brand canceling a major show in Shanghai just hours before it was due to start.

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. By every common metric, falsehood consistently dominates the truth on Twitter, the study finds: Fake news and false rumors reach more people, penetrate deeper into the social network, and spread much faster than accurate stories.”

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands. SOCIAL BUZZ.

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ).

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Want more clues on how to kickstart social media listening?

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. ” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. ” [RELATED: Take the first step in achieving communications excellence ]. And then there’s Panera’s message, delivered by a spokeswoman in traditional media outlets.

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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. This is as true for social media platforms as it is for food trends. What does it cost to have an outside agency monitor your social media channels and mentions? According to a report from Sprout Social, the monthly retainer for these services is $3,000 per month, and the average hourly rate is $150.

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RyanAir fires crew over viral fake photo

PR Daily

RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October. FREE GUIDE: 3 helpful tips for your crisis comms prep ].

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Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes. The original tweet and its replies can serve as inspiration for fun (and potentially quirky) questions to ask your followers on social media, sparking both engagement and potential headlines. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. The Future of Crisis Communications.

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Communicators have been working hard to impress audiences with the scope of the danger and the damage already caused to the Bahamas and other islands. Would a partnership with some influencers help spread the word in a crisis? The drop is a reminder of how posturing and a media circus have a very real cost in dollars—or, in this case, pounds sterling. SOCIAL BUZZ. Whataburger removes Facebook apology after viral rodent video.

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5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Here are five key ways social media has impacted the PR industry and why it’s essential for all professional communicators to get on board.

Tesla responds to viral video of exploding car with video of its own

PR Daily

A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. Tesla responded both on Chinese social media and in statements to news outlets covering the incident. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. CEOs shouldn’t be distant or detached during a crisis media management incident.

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Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. Take a multimedia approach – Communication and being informative is important.

Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. However, many social media users took to Twitter making fun of the chain, with some demanding that Chuck E. Cheese’s employees actively battling the rumors across social media platforms such as Twitter and Reddit seem to be doing the most to quiet backlash and stop the claims from spreading. Cheese responds to rumors after viral video appeared first on PR Daily.

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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. The Future of Crisis Communications.

The importance of (social) media monitoring

Barokas

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. While the situations differ greatly, the resulting PR misfires have one thing in common: both companies underestimated the power of social media in creating an echo chamber of outrage, and offered up tone-deaf, highly out-of-touch responses that were inappropriate for the level of public backlash they were facing. No BS Blog Social Media

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Also: The optimum number of hashtags for social media success, Walgreens to close 200 stores, and Krispy Kreme teams up with Reese’s for a sugary win. Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis? SOCIAL BUZZ.

30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Crisis Communications. Social Platforms. Social Listening.

3 ways to extinguish—and survive—a social media firestorm

PR Daily

Social media offers boundless marketing and PR opportunities. However, social media platforms can also be quite a dangerous arena for brands. Today, one negative comment can snowball into a full-blown PR crisis. When a PR crisis hits, confusion, chaos and negativity can quickly disrupt your business and harm your image. It’s often possible to turn a crisis into a PR success—if you act swiftly and smartly. Communicate with internal stakeholders.

The ABCs of winning followers on social media

PR Daily

Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media. Like digital curb appeal, social media draws in consumers by showing an attractive exterior. Just as an elaborate window display fronting a dismal interior angers shoppers, social media must lead consumers to a company whose values match its projected brand. Wendy’s is frequently cited as a leader in achieving such social media success.

4 ways to prepare for a crisis—and respond where it counts

PR Daily

Controlling the narrative often isn’t possible in the free-for-all of social media. Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. It’s also a trope that sets unrealistic expectations for PR professionals and executives worrying about reputational brushfires, cautions a Florida International University program director and longtime communications executive. How then to act in a crisis?

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

Debate rages online about viral images of dead Syrian child

PR Daily

It’s a battle between respect for sensibilities and the need to raise awareness of a crisis. Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. However, a handful of editors, including those at The Daily Express and Vox Media, published the news and refused to include the now-iconic pictures.

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How NOT to Run Your Social Media

Waxing UnLyrical

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Perhaps one of the most unforgivable social media crimes is jumping on a disaster or tragedy.

30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Crisis Communications. Social Platforms. Social Listening.

Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars

PR Daily

Hello, communicators: Kraft Macaroni & Cheese launched a saucy campaign, encouraging consumers to send one another “noods”: Sending hot and steamy noods lets people know you care. Here are today’s top stories: Ocean Spray skates into viral TikTok trend. CRISIS LEADERSHIP NETWORK.

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McKinney Police Department, NAACP president respond to viral video

PR Daily

RELATED: Learn to manage crisis communications on social media by neutralizing attacks and turning the tide. ]. “I Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action. A YouTube video posted by Brandon Brooks shows an officer throwing a bikini-clad 15-year-old girl to the ground and forcibly restraining her. The video now has more than 4.1

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5 tips to get you through a crisis using social media

Presspage

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more. Your efforts—and crisis responses—should emphasize your organization’s mission and values. SOCIAL BUZZ.

How to Turn Your Brand Crisis into PR Success with Ease

Cision

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. Communicate With Internal Stakeholders.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Communicators need to learn more about the work and entertainment habits of rural Americans. 3 Ways to Maintain Control of Your Corporate Social Media.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming.