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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

Today, she is the s enior PR manager of global media relations at Amazon. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management.

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5 Benefits of Media Relations

Landis PR

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Communicate clearly.

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Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Media relations Stay ahead of the game by connecting with the media.

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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

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