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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind. This kind of constant engagement has become even more important in the face of the COVID-19 crisis.

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How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. .

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Why can’t employee communications be exciting?

PR Daily

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms. It was about 365 days ago that Joan Cetera was called into the first of what would be hundreds of COVID-19 team calls among the designated crisis chiefs of staff across PepsiCo’s global footprint.

Creating an internal task force around return to the workplace

PR Daily

A look at how communicators are navigating this complex issue. Back-to-the-workplace planning teams should represent diverse internal demographics as well, says Michael Bush, CEO of Great Place to Work.

TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Mobile technology is not only convenient but also available to us, so why not incorporate it and leverage it to your organization’s advantage?

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology.

Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.

3 Crisis PR lessons from a #CoronaBride

PR Daily

I had a backup crisis PR plan for my wedding’s backup plan. 10-11 to find out what the future of communications holds ]. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Communicate early and often.

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Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. These are the times where communicators’ value couldn’t be more apparent. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

The secret to modern crisis response success

PR Daily

A reputational crisis is not a matter of if , but when. . About one-quarter ( 26% ) of marketing and PR pros have crisis plans that have not been reviewed in over a year, according to a joint study by PR News and Crisp , a crisis monitoring firm. Crisis Communications

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How to Create a Best-Laid Crisis Communication Plan

Cision

But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. Crisis communication pros use the term “vulnerability audit.” Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Are you ready for a crisis? Click here to get Cision’s free crisis communication tip sheet! Determine communication channels.

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network.

Announcing Ragan’s Employee Communications Awards finalists

PR Daily

This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though. We received a flurry of incredible internal communications work from the past year.

8 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. FREE REPORT: COVID-19's Impact on Communications ]. Internal and external communications checklists.

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Saxum’s Jeff Risley on using this crisis to your advantage

PR Daily

Risley: For the last few months, we’ve been deep into a big internal marketing and branding refresh, including a redesigned website, a shift in thinking for the company, and a focus on communities rather than real estate. touch base” calls every day, and constantly in communication via Slack.

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After the COVID-19 crisis, where will the cutting edge of experiential tech be?

PR Daily

So how are smart communicators and marketers using technology to connect to audiences—and what does technology’s cutting edge offer for brands looking to fill the gaps as in-person interaction slowly returns later in 2021?

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Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

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Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis. Since the coronavirus crisis hit with full force in early March, Aflac’s communications department has produced more than 200 pieces of communications for internal and external stakeholders.

When change fatigue strikes, seize the communication opportunity

PR Daily

Change is necessary—to respond to mutating market conditions, take advantage of new technology or embrace innovation—and it can be painful. Internal communication teams worry about employees’ being overwhelmed by change fatigue.

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

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Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Merryman Communications’ Betsy Merryman sees positives in video calls

PR Daily

That’s the assertion from Betsy Merryman, founder, president and managing partner for Merryman Communications. Merryman: We just celebrated our 10th anniversary and marked the milestone with a brand refresh, internal celebrations as well as media relations and social media campaigns.

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How COVID-19 has taught comms pros to lean into their strengths

PR Daily

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others. I never thought coordinating communication with the Indian government would be at the top of our daily agenda—but so it was for several days in late March.

New Research Indicates a Positive Impact on Employee Engagement and Collaboration During COVID-19 Crisis

PRSay

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm.

International Perspectives From PRSA’s Global Affairs Committee

PRSay

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. How can communicators influence the conversation on racial equality? .

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies. SoFi may have gotten lucky with the timing of its crisis, or its troubles could have been overshadowed by those at better-known companies like Uber.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

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How G&S Business Communications is embracing a moment of change

PR Daily

This is a moment of intense disruption for the business community and communications pros serve as strategic advisors for the new moment. That investment in technology had a profound impact on the insights the agency was able to deliver. “It

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do?

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

A PR crisis could ravage your reputation, and any number of potential developments can trigger one. Thanks to technology, news will spread fast and far about a criminal act, a faulty product, a data breach, an offensive remark, an incident involving insensitive treatment of a customer … the list continues. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. What to Do During a PR Crisis. What Not to Do During a PR Crisis.

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