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2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. Team communications.

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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5 crisis comms essentials

PR Daily

The COVID-19 pandemic has revealed the value of simplicity, consistency and honesty in communications. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communication channels.

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How to use podcasts to reach essential internal audiences

PR Daily

Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The internal podcast is a solution for a looming employee-engagement crisis as workers face burnout and overwork, Hammad says.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

In honor of International Women’s Day, @BurgerKingUK , tweeted a “joke” that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Lauryn Bayley is a public relations and content development intern at Flackable.

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

Jensen Karp, a comedian with some 99,000 followers on Twitter, was backed up by others online, including actor Seth Rogen, and his story quickly became an international sensation with Twitter users sharing their disgust.

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When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Crisis communication is different from any other type of communication due to the urgency of the situation. There are three crucial aspects of crisis communication: Who sends and receives the messages. Consider the origin and intent of the communication.

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6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Trust crisis: 5 changes you must embrace for 2021

PR Daily

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Communicators can no longer rely on what worked before. Communicators who recognize this will be ahead of the curve.

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

10 tips for helpful, comforting COVID-19 communications

PR Daily

How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back. Your employees will have long memories about how they’re treated during this crisis.

Communicating with weary workers amid election aftermath

PR Daily

Great leaders know their words matter, especially during times of crisis. We’ve been in the midst of a crisis, and this election will have a tremendous impact on how and if things get better. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. The post 6 ways to up your storytelling game appeared first on PR Daily.

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Lessons PR pros must learn from the COVID-19 crisis

PR Daily

As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? The volume of national and international media inquiries just exploded during the first several months,” said Moles. “We

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

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3 Crisis PR lessons from a #CoronaBride

PR Daily

I had a backup crisis PR plan for my wedding’s backup plan. 10-11 to find out what the future of communications holds ]. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Communicate early and often.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak.

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Over-communicative.

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3 essential lessons from health communicators to keep you going after COVID-19

PR Daily

PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead. We launched the crisis plans we’d been preparing as incident response centers were set up, and employees were sent to work from home. Focus on internal communications.

Experts advise careful, coordinated response to Chauvin trial verdict

PR Daily

As the country reacts to the court’s decision, communicators are weighing how to take a stand. Advanced planning affords you the opportunity to gather with a diverse group of key decision makers to develop a communication strategy that aligns with your company values and commitments.”.

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. What stories did you produce this year that were highly sharable?

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

How crisis comms fits into the business continuity plan

PR Daily

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. For many communicators around the country, the business continuity plan has been activated in the face of COVID-19.

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What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Eric Yaverbaum is the CEO of Ericho Communications.

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Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. These are the times where communicators’ value couldn’t be more apparent. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

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