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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: During a crisis can be a stressful and time-pressured moment. Darika: It’s hard.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. Augustine’s six stages of crisis. A brand’s best PR move is to back up its claims with actions.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

As corporate vice president of communications at Microsoft , Frank X. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. Then there’s the specific technical skills of media relations and internal communications. Well, I don’t think we’ve had to shift our crisis approach.