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Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

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How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. Employee advocacy.

Why can’t employee communications be exciting?

PR Daily

It was about 365 days ago that Joan Cetera was called into the first of what would be hundreds of COVID-19 team calls among the designated crisis chiefs of staff across PepsiCo’s global footprint. The pandemic has permeated everything we do in the communications department.”.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states. CRISIS LEADERSHIP NETWORK.

5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team

PR Daily

Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process. With 2,800 retail locations globally and over 15,000 employees, Levi Strauss & Co.

5 ways to communicate calm in a crisis

PR Daily

A McKesson comms exec shares her crisis tips during pandemic and beyond. Thanks to COVID-19, social justice issues and even new WFH realities, communicators of all stripes are thrust into the roles of problem solver and crisis planner.

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Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. It’s helpful and makes us stronger as a communications community.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?

Addressing media inquiries when an employee has coronavirus

PR Daily

Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from health and government officials. Messaging should demonstrate compassion for hardships that clients and employees are facing.

10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens.

Where employee relations, media relations and crises intersect

PR Daily

No brand is immune to crisis. The employee undercurrent. Find ways to include your staff in your brand’s overall communication strategy. Employees can be a key component to rebuilding consumer trust. In today’s PR climate, unvarnished opinions from employees can be a very effective form of communication. Although it doesn’t advertise much, consumers know that executives are paying employees fair wages. Take Wal-Mart for example.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. Don’t treat your employees as commodities.

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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8 rules for better communications during COVID-19

PR Daily

I’ve been around long enough to have experienced previous upheavals like Y2K, 9/11, the “Dot Com” bubble and the 2008 global financial crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Consider vertical trade media.

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. CRISIS LEADERSHIP BOARD.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

Make sure your crisis response is a team effort

PR Daily

Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action. citizens evacuated from Africa and carrying the Ebola virus, the team put their plans and crisis drills into action.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. CRISIS LEADERSHIP BOARD.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? CRISIS LEADERSHIP BOARD.

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Crisis-proof your business first. Appoint a crisis response leader.

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How to stay afloat in the age of employee activism

PR Daily

Employee activism has been rising for some time now. Every organization should undertake steps to quell an embarrassing employee demonstration of opposition to a company policy, decision or action. For years, companies have asked their employees to advocate on their behalf. What’s more, while 84% of employees believe it’s appropriate for workers to speak up for their employers, 74% believe employees are right to speak up against them.

How you take care of employees today crucial to future success

PR Daily

When we come out on the other side of this pandemic, companies that have ensured their employees receive sufficient paid leave, bonuses or other support will be remembered favorably and those that don’t, won’t. It’s not just about protecting your employees.

When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Crisis communication is different from any other type of communication due to the urgency of the situation. Media relations manager.

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Hello, communicators: U.S. Communicators, take note to partner with your legal teams on an appropriate action regarding vaccine IDs that is specific to your industry and the needs of your stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Also: U.S.

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue.

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views.

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Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more. The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images.

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GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. CRISIS LEADERSHIP NETWORK.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Over-communicative.

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms.