Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Here, technology isn’t about entertainment. To protect against these risks, a strong crisis communication plan is essential.

Industry 78

Industry Publicity Ethics Privacy 78

Melissa Agnes

JUNE 28, 2015

In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. How to identify and measure results.

Community 140

Community Crisis Communications Crisis Management 140

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Boards of such organizations are increasingly interested in their reputation value and want to understand how to measure it.

Reputation 78

Reputation Corporate Insurance Insurance 78

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication. Spark new ideas.

Crisis 132

Crisis Exercises Crisis Communications Reputation 132

Cision

JUNE 27, 2015

A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Data drives PR measurement. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Secure Communication.

Reputation 78

Reputation Real Estate Internal International 78

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If one thing is certain, technology and the media will continue to change. And this year was no exception. We can help!

Pitching 94

Pitching Print Measurement Report 94

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

FEBRUARY 15, 2015

A world news organization wanted to help fight the crisis of Ebola. The story of how they did this, how they proactively leveraged technology and the art of story telling to successfully achieve this mission is fascinating and inspiring. How BBC measured success. The benefits that came of their proactive crisis communications.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Stuart Bruce

MARCH 26, 2022

In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them.

Agency 89

Agency Crisis Communications Crisis Corporate 89

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Vice President, Marketing Technology. Stay tuned!

Analytics 96

Analytics Software Technology Data 96

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. Research the types of content marketing that sell. Choose your content distribution channels. Jolie Shapiro.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Reputation Us

NOVEMBER 15, 2021

The proliferation of data, technology and automation has transformed the composition of companies’ assets. Crisis management insurance: After a controversial event or loss of income, it may be necessary to hire a public relations firm to proactively address issues and mitigate future damage. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing.

Data 148

Data Public Affairs Crisis Analytics 148

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Why is monitoring trending topics so important? Jolie Shapiro.

Trends 61

Trends Viral Analysis Crisis 61

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 117

Technology System Tools Government 117

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

5W PR

MARCH 19, 2020

When it comes to social media, aside from the fact that it’s an excellent tool for publicity, and free publicity at that, it allows brands to directly communicate with a target audience without going through intermediaries, such as the media. Measuring Social Media Impact. Surveys and Focus Groups.

Publicity 97

Publicity Survey Measurement Groups 97

The Stalwart Blog

NOVEMBER 6, 2015

Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. A proactive and positive communications program won’t repair damage from fraud and ID theft or keep you on the right side of laws and regulations that protect consumers. Folks, it is time for a tough conversation. No, not that one.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The Role of Technology on the Legal Market. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. The problem? Critical Mention.

Media 60

Media Software Crisis Analytics 60

Prohibition

DECEMBER 13, 2021

The crisis may be accompanied by high volumes on the trading of assets. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. The third step is evaluation, which determines the severity of the crisis. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62