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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

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How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.

Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

How to Create a Best-Laid Crisis Communication Plan

Cision

But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. Crisis communication pros use the term “vulnerability audit.” Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Are you ready for a crisis? Click here to get Cision’s free crisis communication tip sheet! Determine communication channels.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Mobile technology is not only convenient but also available to us, so why not incorporate it and leverage it to your organization’s advantage?

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ).

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Creating an internal task force around return to the workplace

PR Daily

A look at how communicators are navigating this complex issue. Back-to-the-workplace planning teams should represent diverse internal demographics as well, says Michael Bush, CEO of Great Place to Work.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do?

TCIP #002 – Strategizing Social Media for Crisis Communications with Isaac Griberg

Melissa Agnes

Welcome to episode #002 of The Crisis Intelligence Podcast with Melissa Agnes and Isaac Griberg of the ICRC. The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. Isaac provides insights into what government agencies, non-profits and global organizations can and should do when they begin to assess social media as a crisis communications strategy.

Crisis Communication Strategy: Take a Cue from BBC

Melissa Agnes

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example. It’s important to practice your communications and experiment with new strategies prior to experiencing a crisis.

Register now for Thursday’s FREE PR crisis communications webinar

PR Daily

Plenty of PR and communications pros live with the nagging feeling that their crisis plans aren’t up to date nor technologically savvy enough for today’s world. In 2014, Emory University communications executives Vincent Dollard and Nancy Seideman made industry headlines for their stellar work in handling the news frenzy surrounding Emory’s treatment of Ebola patients—the nation’s first-ever cases of the disease. Success leaves clues.

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network.

Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

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Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis. Since the coronavirus crisis hit with full force in early March, Aflac’s communications department has produced more than 200 pieces of communications for internal and external stakeholders.

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

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Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Merryman Communications’ Betsy Merryman sees positives in video calls

PR Daily

That’s the assertion from Betsy Merryman, founder, president and managing partner for Merryman Communications. Merryman: We just celebrated our 10th anniversary and marked the milestone with a brand refresh, internal celebrations as well as media relations and social media campaigns.

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How COVID-19 has taught comms pros to lean into their strengths

PR Daily

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others. I never thought coordinating communication with the Indian government would be at the top of our daily agenda—but so it was for several days in late March.

When change fatigue strikes, seize the communication opportunity

PR Daily

Change is necessary—to respond to mutating market conditions, take advantage of new technology or embrace innovation—and it can be painful. Internal communication teams worry about employees’ being overwhelmed by change fatigue.

How G&S Business Communications is embracing a moment of change

PR Daily

This is a moment of intense disruption for the business community and communications pros serve as strategic advisors for the new moment. That investment in technology had a profound impact on the insights the agency was able to deliver. “It

Is your company prepared to talk about hate speech?

PR Daily

While the line between employees’ private and professional lives is growing ever thinner—technology keeps them connected 24/7 and social media empowers them to be robust brand ambassadors—your employees are still individuals. Say something internally too.

The “next normal” for managers: How to prepare

PR Daily

Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees. That means leaders and managers must have the communications skills to keep their remote teams focused, engaged and productive—for the long-term.

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6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?

What can be learned from New Zealand’s return to work

PR Daily

The island nation is on the other side of its COVID-19 crisis, and has reopened its economy. RELATED: Join us for our Internal Communications & Employee Experience Virtual Conference ]. failing to respond to messages and communications. Embrace explicit communications.

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McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

Google 101

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Hello, Communicators: Johnson & Johnson will now directly oversee vaccine production at the Baltimore facility run by partner company Emergent BioSolutions, where workers mistakenly contaminated 15 million doses of J&J vaccine last week. CRISIS LEADERSHIP NETWORK.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? CRISIS LEADERSHIP BOARD.

How Volkswagen’s name-change gambit played online

PR Daily

When the International House of Pancakes changed its name to “IHOB” to highlight its new line of burgers, many rolled their eyes. Branding Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications

Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. These are the times where communicators’ value couldn’t be more apparent. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

How tech companies can—and should—improve D&I efforts

PR Daily

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Dorothy Crenshaw is CEO of Crenshaw Communications.

How to protect your brand from social media impersonators

PR Daily

From accounts that post fake deals, sales links and products to accounts that just share brand misinformation, companies of all sizes must take online security seriously—and that goes beyond hackers trying to infiltrate your internal computer systems. “I

7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. Video conference technology lacks sophistication.

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