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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.

How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. The post How can communicators expand diversity in their thought leadership efforts?

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6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent.

How to build your reputation with CSR

PR Daily

Building your organization’s reputation these days can be a tricky business—particularly with accusations of “greenwashing” awaiting companies that are all talk and no action. However, when it comes to reputation and trust, communicators can’t succeed on an island.

4 proactive steps for preserving brand reputation

PR Daily

The sketch aired on the heels of Lloyd’s of London’s apology for its role in the Atlantic slave trade, JPMorgan Chase committing $30 billion to help close America’s racial wealth gap and California requiring racial diversity on corporate boards and exploring ways to make reparations for slavery.

The importance of civility for brand reputation in 2020

PR Daily

And it’s that division that is a problem for brand managers and communicators. It’s the language one chooses to use as a communications professional or when building a brand to unite people around experiences that elevate the human condition rather than pick it apart.”.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

Ragan launches The Crisis Leadership Board

PR Daily

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation. “How communicators handle crisis is the ultimate test of leadership.” COVID-19 Crisis Communications

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills.

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations. All PR pros hate corporate jargon. We all hate using corporate jargon. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership.

Business bunk and other corporate ‘wisdom’ to ignore

PR Daily

The corporate world is rife with bad advice and wonky wisdom. RELATED: Join us in California for the Best Practices for Internal Communications an Culture Conference ]. Hold your ground, and build a glowing reputation for dependability.

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.

Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. It’s this hopeful backdrop that underpins a dire warning in G&S Business Communications’ report “The Future is Loading.”

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Is kind leadership an oxymoron?

PR in High Definition

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron?

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. While I have great respect for corporate counsel, lawyers tend to be far too quick to recommend a non-apology, when that’s really just the right thing to do. This is true of messaging, positioning, press releases and corporate apologies.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. Volume: Perry says to invest in high-quality sound equipment, reputable software and a savvy producer.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer. The UK has voted to leave the European Union.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

Why communicators play an essential role in achieving DE&I progress

PR Daily

Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic. Morris : The role of communicator has emerged as an incredibly essential function. I believe communications can also lead the way on DE&I. …As

Why—and how—communicators should bolster their business IQ

PR Daily

Most communicators are not quite fluent in financials. But if you’d like to secure a better, more influential seat at the corporate decision-making table, it’s time to beef up your brass-tacks business savvy. Leadership Communications PR Industry The Workplace

The Executive’s Guide to Building and Leading an Impactful Communications Department

Onclusive

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments.

Thought Leadership: Wise Thoughts from Wide Experience

Waxing UnLyrical

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. But thought leadership takes this concept to a higher level by anticipating change, and offering a carefully-considered viewpoint that gives rise to further consideration, discussion, and action by others. As communication professionals, we enjoy what I believe is an advantage in this area. Thought Leadership: Wise Thoughts from Wide Experience is a post from: Shonali Burke Consulting, Inc.

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. What is the value of communications in an organization?

Communicating Post-PR Crisis

5W PR

The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over. A public relations crisis is the perfect time to show the public any new leadership that will renew the organization internally.

Tribe Builder Media Helps Clients Create Their Online Reputation

Tribe Builder Media

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. We are experts in online reputation management – we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation.

Tribe Builder Media Helps Clients Create Their Online Reputation

Tribe Builder Media

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. We are experts in online reputation management- we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation.

McKinsey’s Cautionary Tale for Communicators

PRSay

It certainly does reputationally. Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. .

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. Not according to some communications leaders. Proponents of the integrated communications model, wizards who blend the tactics of marketing and media relations with content creation and brand journalism, argue that communicators should be treated as strategic advisors.

Understanding social media for B2B and corporate companies

Prohibition

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Twitter and LinkedIn are no different, and, for corporate brands, this presents tremendous opportunities to join in the conversation, grow share of voice, build a reputation and establish meaningful and valuable relationships.

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Communicators reveal work perk preferences and employer attributes

PR Daily

Good pay and benefits are great, but there are other key factors that determine whether communicators like their jobs, a new survey reveals. Other top employer attributes include diversity and inclusion and strong corporate social responsibility (CSR) programs.

Report: Communicators must lead transformation efforts

PR Daily

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change. The current moment is one of generational, groundbreaking change—and communicators should lead the movement. Page Society report advocating for the role of communications and communications leaders in business enterprise. A pathway to leadership.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. On Oct.

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

Three Things We Can Learn About Leadership from Eli Manning

Return on Reputation

But I did watch that situation unfold through the lens of my interest in leadership. And he might just have a second career opportunity as a leadership coach. The post Three Things We Can Learn About Leadership from Eli Manning appeared first on Return On Reputation - MWWPR. Corporate Communications Executive Leadership Eli Manning Giants Leadership NFLI’m not a Giants fan. I’m not really an Eli Manning fan either.