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How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. media coverage during a six month period and men were featured in 67.1%.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. Someone had to explain the new operational processes and procedures to staff, vendors and media outlets alike.

Corporate email: Too much of too much

PR Daily

Corporate communicators sent 72% more emails in 2020 than they did in 2019, according to a new study by PoliteMail. Emails have become a part of our corporate experience, not necessarily our preference in the corporate experience.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. RELATED: Showcase your crisis comms work ]. Communication: Brand it to spark engagement.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Bob Woodward: PR and media relations should go old school

PR Daily

That’s how he defines leadership—a sacred duty for the commander-in-chief, but a top priority for all leaders. The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A Why should PR pros examine the communication foibles of a presidency? RELATED: What does the future of communications look like?

Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. It’s this hopeful backdrop that underpins a dire warning in G&S Business Communications’ report “The Future is Loading.”

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. All PR pros hate corporate jargon. We all hate using corporate jargon. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

Suffice to say, those editors know what’s best for their news site, but if we put the relationship between PR and media aside, I don’t think who puts pen to paper is the precise issue here. See these related posts: Marketing Strategy: The Looming Knowledge Crisis. Why Content Marketing and Public Relations Need Each Other. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms.

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states. CRISIS LEADERSHIP NETWORK.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Next, they will study the finalists’ entries again and name the winners of the 2015 Media Relations Awards. PAN Communications, Stretching the Executive’s Bandwidth.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. And, as a corporate communicator, believe me, you want to hear that gossip.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

3 ways Yanis Varoufakis failed with media relations

PR Daily

Ineffective leadership. Then, when he did meet with them, they found his leadership—or lack thereof—unacceptable. Varoufakis is a hog for the limelight, and seems to have no professional understanding about what should be kept private when engaging with members of the news media. If the measure of success in media relations and professional relationships is to strengthen one’s reputation, Varoufakis failed miserably. Destructive leadership traits.

How to measure the impact of communications during COVID-19

PR Daily

Jennifer Rankin-Byrne, Vice President of Corporate Communications for PBS. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. We’ve seen many communications leaders proclaim the power of corporate purpose.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

IHG’s Michael Torres on Communications and Leadership

PRSay

The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. For example, IHG has moved from the traditional coverage model to an influencer model to further contextualize its strategic media relations approach. Torres advised communicators to become a “go to” person in their organization, not a “go do” person.

9 Great Ideas from Award-Winning Communicators

PR News

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

8 Corporate Communications Tips for Hiring a PR Firm

Sword and the Script

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. by Frank Strong.

The ultimate resource for senior communications leaders

PR Daily

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training. Being a communications leader is tough, but it doesn’t have to be lonely at the top. If you’ve ever wished you could: Connect with other communication directors, vice presidents or chiefs about how their organizations solved a pesky communications issue. Two members-only leadership roundtables.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. click any image for higher resolution) 105 Communication Views on Storytelling We asked: What does storytelling mean to you?

Why The Equilar Communications Team Moved from Cision to Onclusive Pro

Onclusive

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. What is the value of communications in an organization?

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists. Inherent in the debate about the true function of the in-house public relations pro is the question of PR’s value to leaders and other executives. Not according to some communications leaders.

38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

Sword and the Script

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. 3) “Thought leadership can’t be outsourced. 23) “Organic media relations is MUCH harder these days.”.

When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Crisis communication is different from any other type of communication due to the urgency of the situation. RELATED: Showcase your outstanding comms campaigns, events, publications and projects ]. Communicators know that the messenger matters, that they are part of the message.

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How are brands defining employee experience in core values statements?

PR Daily

As many companies try to position themselves with messages of corporate social responsibility and ESG (environmental, social, governance), some are skeptical that companies are really changing: Everything is about the bottom line. "Brand

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Interestingly, respondents trust local leadership much more.

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The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan. Over to you, communicators.

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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.