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How internal communicators can help bolster corporate recruiting

PR Daily

Communicators play a key role here. Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ].

Announcing Ragan’s Employee Communications Awards finalists

PR Daily

This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though. We received a flurry of incredible internal communications work from the past year.

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How transparent leaders empower employees

PR Daily

Communication. Outstanding corporate cultures are led and nurtured by executives who engage and inspire employees during times of crisis. Nayar also advocates empowering employees to problem-solve so that they experience firsthand what it’s like to have “skin in the game.”

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone had to reassure the employees. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

Corporate email: Too much of too much

PR Daily

Corporate communicators sent 72% more emails in 2020 than they did in 2019, according to a new study by PoliteMail. Emails have become a part of our corporate experience, not necessarily our preference in the corporate experience. million employees around the world.

How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

Why corporate communicators should abandon PowerPoint – and how to do it

PR Daily

Digital communication tools have become the superheroes of today’s remote workplace. However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), It’s time to scrap the one-way, top-down presentation tools of yore.

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget. Employees are the lifeblood of every organization. NI (National Instruments): Help employees adjust to remote workplaces.

4 tips to cut the corporate speak and connect

PR Daily

Trying times demand trustworthy communications. Authentic communication” is more than a buzz phrase. It’s a prerequisite if you want to establish trust at a time when employees and customers are struggling with uncertainty. You can’t use corporate speak.

How to show employees genuine, meaningful appreciation

PR Daily

Most corporate platitudes are useless. “We We treat our employees like family.”. Appreciate employees, or watch them leave. Understanding what drives your employees, current and prospective, is crucial. However you choose to recognize employees, just be consistent.

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7

How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.

What it takes to make your corporate podcast shine

PR Daily

How will you reach weary employees and cynical audiences in 2021? RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Collins says Cisco’s employees fuel their coverage.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

For example, our agency has its annual “Merry Week of Giving,” a longstanding tradition during which employees take part in a weeklong initiative focused on volunteering and donating to those most in need. Tip: Gauge interest from your employees.

How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

In response to the COVID-19 outbreak, the company is looking at new ways to use existing internal communications channels. This dramatic shift has made the job of internal communicators even more challenging—and critical—than before.

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2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. In 2021, what’s stopping you from facilitating more consistent employee recognition?

How to engage employees with empathy around COVID-19

PR Daily

Many have stepped up with liberal PTO policies, limited work hours, teleworking flexibility and employee relief funds. Our counsel to companies during this crisis has been to focus first and foremost on employees. FREE DOWNLOAD: Employee pulse survey template ].

Ragan launches The Crisis Leadership Board

PR Daily

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation. “How communicators handle crisis is the ultimate test of leadership.” COVID-19 Crisis Communications

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Lay the groundwork: Be sensitive to employees’ needs.

9 steps for developing your internal communications plan

PR Daily

Here is a nine-step approach to creating your internal communications plan: 1. Measurement transforms internal communications from a shot in the dark to an effective management tool. RELATED: Are you one of the Rising Stars or Communicators of the Year? ].

The Communications Leadership Council is earning high praise

PR Daily

See what top communicators at Microsoft and Amazon are saying about this elite professional community. Ragan’s Communications Leadership Council is the premier resource for senior corporate communicators looking to train their team, network with peers, and access industry research. As a director-level or above communicator, you’ll enjoy the following membership benefits: · Two all-expenses paid leadership retreats each year. ·

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. And, as a corporate communicator, believe me, you want to hear that gossip.

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Gain prescient, timely takeaways for your department from Ogilvy’s employee experience experts. Last week, General Mills announced a restructure to their corporate communications team. The corporate and brand storytelling team. Employees are a complex audience.

4 ways to communicate with those essential front-line employees

PR Daily

Many companies make communicating with non-desk employees a low priority. It’s a huge mistake not to engage your frontline employees in the vision and values of the company, in the brand promise the company makes to consumers, and what the brand stands for in the world. They are the very employees who deliver on your brand promise—or not. Direct managers tend to be the default channel for most communication with this group.

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

Here’s what professional communicators should prioritize this year. The communication profession is at a fascinating crossroads. The corporate weight and authority given to the job is rising. What will it take for communicators to keep increasing their influence in 2021?

How to stay afloat in the age of employee activism

PR Daily

Employee activism has been rising for some time now. Every organization should undertake steps to quell an embarrassing employee demonstration of opposition to a company policy, decision or action. For years, companies have asked their employees to advocate on their behalf. What’s more, while 84% of employees believe it’s appropriate for workers to speak up for their employers, 74% believe employees are right to speak up against them.

How to use data to effectively communicate internal changes

PR Daily

Three data-backed techniques to ensure your emails get opened and read by employees. That’s how many communicators felt during the pandemic as many had to send messages to large audiences about the changes their organizations were going through.

10 tips to establish a consistent, captivating corporate tone of voice

PR Daily

The onus is on communicators to craft messaging that resonates with people from a range of backgrounds, ages, experience levels, geographic locations and proficiencies. If you want people to consume your communications, make every message simple and straightforward. Keep it simple.

Why communicators play an essential role in achieving DE&I progress

PR Daily

Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic. Morris : The role of communicator has emerged as an incredibly essential function. I believe communications can also lead the way on DE&I. …As

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Thought Leadership corporate communications Crisis Communications crisis management hurricane harvey Social Media

How communicators can help in discussing racial injustice

PR Daily

A storytelling process that focuses on encouraging employees to share their respective backgrounds brought forth the story of one employee whose family has dealt firsthand with inequity in the U.S.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

How Arch’s affinity groups are fueling employee engagement and forging deeper connections

PR Daily

Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling. FREE GUIDE: The State of Corporation Communications 2021 ]. Goins says it’s essential to make participation as easy as possible for employees.

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How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.