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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Avoid hashtags like #sternmarketingstrategy2023. It’s too specific and not discoverable.

B2B 114
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets.

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Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Content Marketing World & Expo (September, Cleveland).

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Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

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Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. Jason Sprenger is the president of Game Changer Communications.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.