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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.


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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

Lessons on life, writing and storytelling from the creator of ‘Bluey’

PR Daily

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. We reached out to Brumm for more storytelling ideas and insights, and he was kind enough to respond. Every communicator should note the tidy structure of “Bluey.”

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Sometimes we communicate through journalists who have their own story priorities.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS.

Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021

PR Daily

The painful events of 2020 have stripped away much of the veneer and pretense from business communication. If there’s a watchword to guide your internal comms efforts in 2021, it’s authenticity. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

5 ways Microsoft boosts engagement and internal culture

PR Daily

Create a communications cadence. Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Know—and have leaders communicate—your values. Communicate regularly on those values.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport.

The 10 Best PR & Content Marketing Conferences to Attend in 2019


PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis.

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5 tips for more effective brand communications in 2021

PR Daily

Tactics and platforms change, but bedrock storytelling principles remain. Scouring the internet for the most current marketing techniques is like searching for almost anything – there’s too much content. Keep communications going in a non-obtrusive way – their desired way.

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J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more. A Pinterest spokesperson confirmed the contents of the email.

30 words and phrases from the 1920s that are ‘cat’s pajamas’

PR Daily

Never underestimate the power of words to communicate culture and define the spirit of the age. Content Marketing Internal Communications Storytelling Writing & EditingIt’s been a hundred years since these words were part of the everyday American lexicon.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ].

How to use TikTok in your content strategy and prove ROI

PR Daily

Brands began experimenting with TikTok in 2019 to connect with Gen Zers and millennial consumers who are less likely to respond to Facebook posts, YouTube videos and other platforms that have become essential elements of communication between companies and consumers.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. On social [media] and on mobile, however, you are scrolling through content that feels very intimate and immediate—pictures of your family and your friends. Content Marketing Social Media Storytelling digital marketing

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Marketers.

Take our survey on COVID-19’s impact on communications

PR Daily

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey. The demand for internal and external communications has arguably never been higher.

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Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Content Marketing Assets: *NEW!*Audio

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

How PR pros can harness the power of podcasts during COVID-19

PR Daily

Here’s how communicators can make the most of it. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told CNN Business that the platform saw 150,000 new podcasts created in March, compared with February. 22 for our Change Communications Virtual Workshop ].

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How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Don’t scrimp on marketing, branding or earned media.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Same goes for our video storytelling.

12 ranking factors that matter to Google for 2021

PR Daily

High-quality content. Content quality has always been a top priority to search engines, which explains why it is a key ranking factor. Your content needs to be valuable in order for it to stand out and rank high. Internal linking.

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5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1.

How Miami International Airport reaches—and teaches—harried travelers

PR Daily

The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers. Amid this nonstop cauldron of activity, the high-flying communications and digital marketing team at Miami International Airport saw an opportunity. We’re challenged, because we basically have to humanize a building,” says Cristina Armand , digital marketing manager at Miami International Airport. “By

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication. It was a good pitch.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Hello, communicators: Jack Dorsey, founder and chief executive of Twitter, recently listed his first tweet as a non-fungible token on the Valuables marketplace , and the current bid is at $2.5 Here are today’s top stories: Brands celebrate International Women’s Day.

How are brands defining employee experience in core values statements?

PR Daily

How are other top brands making their internal workplace—and the experience for employees—a central feature of their mission statements and public posturing? However, it’s the last item that could arguably touch on internal culture and employee experience.

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? For public relations and marketing professionals specifically, 2020 was transformative. Social media has introduced a brand-new intersection for customer communication and e-commerce cues.

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

5 ways to make your social media content sparkle in 2021

PR Daily

Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape? Here are five best practices to help ensure your social content resonates in 2021: 1.

3 tips to improve messaging to diverse audiences

PR Daily

The messages crafted by communicators have a major impact on the success of those efforts. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

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How to turn virtual teams into real communities

PR Daily

Business practices are evolving rapidly, from procurement and manufacturing to marketing, customer service and beyond. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more. Remain transparent in your messaging by communicating early and often.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

International Chess Federation (@FIDE_chess) November 17, 2020. 8 for our Crisis Communications Virtual Conference ]. If you’re a veteran communicator, consider offering your knowledge to those coming into the field. Rise to your role as a communicator and PR pro.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Hello, communicators: New York Governor Andrew Cuomo signed a bill legalizing recreational marijuana use for the Empire State yesterday after the bill passed with majorities in both the state Senate and General Assembly. CRISIS COMMUNICATIONS.

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