ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

NOVEMBER 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER.

Marketing 255

Marketing Infographics Video Content Marketing 255

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It should be.

Brand 117

Brand Branding Infographics Analytics 117

PRSay

JUNE 11, 2021

Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content. What are some best practices for other communicators?

Publicity 156

Publicity Social Media Report Fashion 156

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Key areas of focus for a communications plan include: Objective Setting. Objectives must be specific and measurable. Measure and Improve. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

Cision

JULY 13, 2016

With so many communication channels, communicators must determine the right distribution platforms for each audience if they expect anyone to share their stories. Additionally, alert those who previously consumed your content when more is available. Push Content Out Many Doors. Distribution is no longer a one-and-done deal.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It should be.

Brand 78

Brand Branding Infographics Analytics 78

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 112

Social Media Media Infographics Community 112

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Are you creating content that others want to spend the little time that they have to consume?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. In short, it’s a mess. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. As technology offerings continue to advance, consumers expectations will also evolve.

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

MAY 16, 2023

How do they consume information? With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. In fact, 25 percent of associations say that creating targeted communication has boosted member engagement. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. What impact does this have on communication professionals? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template.

Trends 120

Trends Mobile Media Print 120

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Presspage

AUGUST 15, 2017

the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. These tools not only allow us to better communicate our audience, but also better understand them. contributors.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Presspage

JUNE 27, 2017

The look and feel of your newsroom should correspond with your main or corporate website to provide the visitors a consistent experience throughout the website and to communicate clearly where they have ended up after clicking a link. Measuring the way visitors use and don’t use your newsroom should provide valuable insight as well.

Social Media 96

Social Media Infographics YouTube Strategy 96

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

Beyond PR

NOVEMBER 21, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER.

Marketing 68

Marketing Infographics Video Content Marketing 68

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Content Writer.

Marketing 43

Marketing Mobile Engineering Technology 43

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. And they’ll be using the right metrics to measure their success.

Radio 40

Radio Mobile Media Sports 40

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Content Writer.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. We all know visual content is consumed faster and shared more often than text. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race.

Media Relations 50

Media Relations Social Media Media Real Estate 50

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. This personable relationship is essentially what PR practitioners strive to achieve between their clients and content consumers on a daily basis.

Infographics 49

Infographics Technology Video YouTube 49

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Public relations , or PR, is the process of communicating with your public or audience. It might mean providing quick tips in a video or on an infographic. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. At SHIFT we’re big proponents of data-driven PR. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

SEPTEMBER 28, 2015

Last week I was honored to keynote India’s largest communications conference, PRAXIS. Why: “… Most consumers would get engaged with the brand, in trying to find out what the name stands for,” says Kiran Khalap who believes that the philosophy of a brand matters when it comes to launching a brand name.

Infographics 40

Infographics Television Conference Writing 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Understanding this is key to honing your client’s message and the variety of communication channels you’ll use to promote it. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40