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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Consumers will need to pay for most objective content, and as many won’t, that means most will get their news from sources that follow their own political beliefs.

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5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

At least, that’s the takeaway of one consumer who purchased a box of the beloved cereal from his local California Costco, only to discover a couple of sugar-encrusted shrimp tails in his box. The post Cinnamon Toast Crunch flounders in shrimp-tail crisis appeared first on PR Daily.

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3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Whitney Fishman Zember covers innovation and consumer technology for Wavemaker.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Jodi Petrie is the executive vice president for March Communications.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. The companies who show support to the LGBTQ community during times of crisis will be the ones who will benefit the most when things return to normal.

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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Why a rapid-response website is essential in a crisis

PR Daily

It was not only the biggest challenge the Nashville Electric Service (NES) had ever faced, it was the biggest communications challenge it had ever faced. 10-11 to find out what the future of communications holds ].

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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual.

Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. Someone needed to communicate what to do in the event of a COVID-19 outbreak.

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

That’s the difficult lesson that 40-year-old consumer Tessica Brown learned after applying the spray adhesive to her hairspray, attempting to use it as a substitute for her got2b Glued hairspray. The post 3 communications lessons from viral ‘Gorilla Glue’ videos appeared first on PR Daily.

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Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. Consumer confidence is on the rebound as the COVID-19 pandemic recedes and workers begin to return to the office.

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Audio Storytelling.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

Why Public Relations Is King During A Crisis

Onclusive

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. The modern communicator is not just a great storyteller.

As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. French is optimistic about the return of the Super Bowl as it once was after the COVID-19 crisis has passed. “I The post As brands rethink Super Bowl engagement, what stands out for consumers?

Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

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The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. FREE REPORT: COVID-19's Impact on Communications ].

How one nonprofit is marking the anniversary of the COVID-19 crisis

PR Daily

Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I

6 tips for crisis comms strategy in the post-election period

PR Daily

How can crisis communicators respond? A panel of communications experts tried to answer that question at Ragan’s Future of Communications Conference on Nov. It’s really hard for communicators to find a shared connection across all audiences, she says.

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How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis.

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. Team communications.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis. Since the coronavirus crisis hit with full force in early March, Aflac’s communications department has produced more than 200 pieces of communications for internal and external stakeholders.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. It’s helpful and makes us stronger as a communications community.

10 imminent changes and challenges for communicators to anticipate

PR Daily

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. This will have a profound effect on outreach toward millennial consumers and workers moving forward.

5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

Communicators can be outstanding advocates for purpose-led efforts as well as allies in diversity, equity and inclusion initiatives. As a communicator, you can bridge efforts across your organization and help people better understand what your audience(s) want.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many things have changed about Americans over the last decade, but one of the biggest transformations for communicators is where people get their news. RELATED: Take the first step in achieving communications excellence ].

Carve Communications’ David Barkoe on staying positive for 2021

PR Daily

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner. Many organizations have struggled to preserve work culture amid the COVID-19 crisis.

Panera’s missed opportunity offers crisis response lessons

PR Daily

” [RELATED: Take the first step in achieving communications excellence ]. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.

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Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Hello, communicators: Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “ Zoom Dogs.” CRISIS LEADERSHIP BOARD.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Instead, communicate regularly and transparently with your workforce, so they can prepare for what’s coming.