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Localization Emerges as Key Marketing & PR Strategy this Holiday Season

Glean.info Blog

Many are now urging a strong emphasis on local messaging during this holiday season. Localization and personalization are vital this season. Embracing flexibility, they’ll be prepared to quickly adjust PR and marketing strategies for local regions.

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

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How Visa Canada is helping its community during COVID-19

PR Daily

The media landscape is still dominated by COVID-19—and the narrative is unlikely to change as the U.S. However, organizations can still drive the conversation with efforts to help their community. A local business that supports local artists? Social listening is paramount.

Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues. As PR professionals, an inalienable truth of our work is that we cannot be successful without the help of reporters, journalists, bloggers and news media.

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How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. More than half define “community” by shared interests and mindsets.

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4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. Dr. Kyle Bogan’s show, covering local events and dental care tips, is the winner of Ragan’s 2019 Health Care PR & Marketing Award for Best Podcast. For example, in April’s episode, Bogan spoke about oral cancer but also touched on vaping, how to give yourself an oral cancer check, and local high school athletics. Lessons for communicators.

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. On social media, it’s not enough to broadcast your message to your followers—nor is paying to appear in news feeds through ads. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In

Global Social Media for Local Social Good

wiredPRworks

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community. Global Social Media for Local Social Good. Social Media for Social Good Speakers.

Local 40

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

Emily in Paris: A social media professor’s perspective

Karen Freberg

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference.

Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Any social media marketer worth their salt is exploring these new and emerging social networks each month. Overlooked social network #1: Quora. Facebook.

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Your organization can learn from these award-winning social media strategies

PR Daily

Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media. According to Sprout Social , 30 percent of millennials engage with a brand on social media at least once a month. As a result, they found major success online and even earned recognition in PR Daily’s 2018 Digital PR & Social Media Awards.

Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate. social media

Local 60

Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate. social media

Local 60

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Over the past year, our team has harnessed the power of social media to share more than 1,100 stories, reaching 81 million people. Our efforts have helped raise the profile of the credit union by telling compelling stories about our members, employees and communities.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. We’ve all seen it before.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Along with sharing zoom backgrounds and pondering the irony of communicators reaching out more through tech and social media platforms, participants shared many insights for keeping spirits high. In short, frequent, short communications did wonders.

Are we over-communicating COVID-19?

PR Daily

Some messages are essential for your audience and some updates are not helping to ease fears or build community. My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.

3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news. While getting picked up by a national outlet is great, regular mentions at a local level can be just as effective—and easier to land.

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. However, as a solo you are not restricted to working local. A downturn in your local economy can have a significant impact on your business.

Local 50

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Here are five key ways social media has impacted the PR industry and why it’s essential for all professional communicators to get on board.

Which social media platforms can prove effective for higher education institutions?

Prohibition

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Build a dedicated University community.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research. That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. He has a Bachelor of Applied Science (Communications) and a B.A. Event Media PR 2.0

30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Global, Local and Hyper-Local. “ Every audience is local at some level.

Establishing a [new] Social Media Class: Introducing #FrebergSM

Karen Freberg

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now. I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. book Leadership Media PR 2.0

Hurricane comms use mobile, social media to warn, 'Get out!'

PR Daily

As Hurricane Matthew blasted across Haiti and headed north for the United States, communicators and public affairs officers got busy tweeting warnings and tips. Few, however, were busier than the state, local and federal agencies whose social media teams pulled long shifts with little sleep. There's no doubt that the work of folks at NOAA and the folks at FEMA and local and state as well saved lives," says Mike Kruger, director of digital engagement for the U.S.

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8 symptoms of a failing health care social media campaign

PR Daily

Buying followers is frowned upon in the social media world. You’re not engaging with/responding to your online community. Rather, provide value to those in your community including other practices, hospitals, organizations, businesses, local media, and schools. FREE GUIDE: 6 steps to crafting an internal social media plan ].

In a disaster, should your organization stay off social media?

PR Daily

These dark days we experience together—another school shooting, a terrorist attack nearby or across the country—challenge our collective conscience and our practice as communicators. If we have the opportunity to help our communities feel safer and be better informed amid chaos, shouldn't we? Go dark: To not be able to be reached by standard means of communication (i.e. dark social. Should we, or shouldn't we, share words of condolence on our social media sites?

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes,” she said. What is the communications process?

Online newsroom makes college a community information hub

PR Daily

News media has changed,” says Melinda Eddleman, associate director of media relations. Even with our local metropolitan paper, staffing has been downsized considerably. That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. PressPage is a cloud-based newsroom that allows easy posting by communications professionals.

4 reasons to work with influential social media users

PR Daily

Brand managers are continually finding ways to partner with influential social media players and integrate them into their campaigns. From small local businesses to the biggest international brands, the use of bloggers and internet celebrities continues to increase. Although social media influencers with a large following fit the definition of “famous,” they aren’t seen as celebrities. first appeared on the Belle Communications blog.

30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Global, Local and Hyper-Local. “ Every audience is local at some level.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. I work as the communications, events and CSR lead for our company in the U.S., Supporting communities in need. Here is what we did: Communicating to stakeholders.