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5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

When approaching DE&I, lean on your communities

PR Daily

Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries. 17 during Ragan’s The Communicator’s Role in Diversity, Equity & Inclusion Virtual Conference.

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Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. On social media, it’s not enough to broadcast your message to your followers—nor is paying to appear in news feeds through ads. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In

4 social media waves to ride in 2020

PR Daily

Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. As social media platforms such as Facebook, Twitter and LinkedIn mature, the debate over their future grows. Social Media

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. The biggest reason social media exists is engagement.

How to build community during the current global pandemic

PR Daily

Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response. This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ].

The International: Taking Social Media Overseas

Waxing UnLyrical

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. As you might imagine, this is a highly attractive option for international students. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Not only am I trying to reach an international audience, but a very specific niche one.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Should you post your company’s current events commentary on social media? Do you carry on communicating about your products and services as though the world’s not on fire? Foster a community. Companies can help fill those gaps in trust, solidarity and community.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. On Tuesday, February 17, 2015 at 8:30 p.m.

Your organization can learn from these award-winning social media strategies

PR Daily

Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media. According to Sprout Social , 30 percent of millennials engage with a brand on social media at least once a month. As a result, they found major success online and even earned recognition in PR Daily’s 2018 Digital PR & Social Media Awards.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Questions they will cover include: Has social media provided professional opportunities and growth in your career?

5 ways Microsoft boosts engagement and internal culture

PR Daily

Create a communications cadence. Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Krzoska will explore the topic in her session, “Following the leader: How Microsoft connects with employees to boost engagement and culture,” at Ragan’s Social Media Conference for PR, Marketing and Communications Professionals March 11–13 at Walt Disney World Swan & Dolphin Resort.

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

The pictures of foreign places are now spread all over social media. Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Having the intention to move abroad is only the beginning for international students. However, media helps to find solutions to this problem. Go to social media you like the most.

Study 157

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. Health care communications.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds.

How to use brand journalism to engage your community

PR Daily

When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold. Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. You don’t need a large journalism team, or even social media specialists, to make an impact.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

That means engaging them is more than just a line on internal communicators’ to-do lists. Rather, it’s a crucial part of organizations’ success—both internally and externally. Why is the community there in the first place?

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

9 (realistic) social media trends for 2020

Communications Conversations

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! This year’s edition made its debut two weeks ago as I presented at the Communicators Connect group in St. 3 – Community management makes a comeback.

11 social media mistakes brand managers should avoid

PR Daily

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Here are common mistakes that brand managers should avoid when using social media. Not having a social media plan. Your social media plan should include: How often you will be posting updates.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. The brand told this story throughout tours of its facilities and via social media and marketing campaigns. According to Nielsen , 38% of African Americans ages 18 – 34, and 41% of African Americans ages 35 and older, expect their favorite brands to support social causes.

Social media from millennials' perspectives

PR Daily

Because the digital universe has been around most of their lives, millennials have a hard time remembering what life was like without search engines, social networks and streaming entertainment. We gathered insights from two of our interns about the role that social media plays in their daily lives—and how it relates to brands. Here’s what we found out: Social media presence. WHITE PAPER: How to communicate with a millennial workforce.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

We called on these digital communications pros to share their creative work—and they delivered. We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Dish on Fish, Butin Integrated Communications with National Fisheries Institute. Community Engagement. National Internal Medicine Day, American College of Physicians. HOAresources, Community Associations Institute and Revmade. CYBERTACOS, W2 Communications.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

The original tweet and its replies can serve as inspiration for fun (and potentially quirky) questions to ask your followers on social media, sparking both engagement and potential headlines. All the time and effort you put into crafting a social media post that captures attention and provides value can be for naught if your audience doesn’t see it. Image courtesy of Sprout Social. delivers “consistent engagement”: Image courtesy of Sprout Social.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. Diverse communications are paramount.

From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. Social media truly opens doors. Social media does open opportunities.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It told the story of the public using social media to fight back against organisations.

How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network. regional pandemic flare-ups) and internal factors (e.g.,

10 pointers to defuse social media attacks

PR Daily

I've spent years talking about the benefits of social media marketing—especially its ability to bring in leads and sales. Some businesses have embraced social media and online reputation management, but there are many more sitting on the sidelines. One reason business owners steer clear of social media is they don't want to open themselves to online attacks. If apprehension is keeping you and your business off social media, you've come to the right place.

29 free social media tricks for nonprofits

PR Daily

There is great room for growth for nonprofit brand managers on social media—and many ways to go about it. There’s certainly validation that social media is a great investment for nonprofits. These simple bits of appreciation can be powerful for building connections with your communities, and they can often make for attention-grabbing visual content. It’s great for community-building and helps boost your visibility. Track your social media mentions.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. On his journey, he’s worked for companies ranging from Marketo to International Dairy Queen. The University of Florida alum took some time to interview with Lisa Buyer, who teaches Social Media Management in the Gator Nation. When someone like Adam Singer admits that one of the biggest challenges in social media management is ROI, take it to heart.

Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

1) Communication Metrics: Disruption or True Crisis . There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. 3) Social Media Metrics: Three Impacts.