What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

Here’s what professional communicators should prioritize this year. The communication profession is at a fascinating crossroads. After the traumas of 2020, communicators are exerting more influence at their companies and forging cultural shifts centered on employee well-being.

5 best practices for thriving digital employee communities

PR Daily

As an internal communicator, you already know how important is to keep employees connected to their teams, especially during the COVID-19 pandemic—but how are you helping them rebuild lost communities during remote work? Keep communities open by default.

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When approaching DE&I, lean on your communities

PR Daily

Having a strong foundation for why you are doing what you are doing is crucial for having a cohesive story around D&I, says Jo McRell, diversity communications lead for Facebook. 17 during Ragan’s The Communicator’s Role in Diversity, Equity & Inclusion Virtual Conference.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR? Best Practices Featured community management public relations

6 ways internal communicators can spark employee development and growth in 2021

PR Daily

It also gives employees feelings of significance, community, and value. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Communicators: What do you do to encourage employees to reach their goals?

3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels.

How to build community during the current global pandemic

PR Daily

Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response. This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ].

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Why can’t employee communications be exciting?

PR Daily

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms. The pandemic has permeated everything we do in the communications department.”. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.

Monday Roundup: Internal Communications

Waxing UnLyrical

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications.

Bring your internal communication to life with this Office 365 tool

PR Daily

This powerful tool can boost collaboration and ignite internal conversation—but it does you little good if it goes untouched. Learn simple, budget-friendly, proven tactics for using this internal hub to transform your communications by attending Ragan’s free webinar, The “Yammer Reality Check,” streaming live on March 20 from 1–2:15 p.m. Discover your internal Yammer ambassadors and inspire them to get others on board. If you have Office 365, you have access to Yammer.

16 stellar blogs and websites to fuel internal communication success

PR Daily

Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. The communication professional’s role is evolving every day, so it pays to stay on top of what’s happening in the industry. FREE REPORT: Benchmark your internal comms efforts against your peers ]. Prior to founding All Things IC in 2013, Rachel Miller worked with and on communication teams for Novartis and Visa. Communication Director.

How to speak to the LGBTQ community

PR Daily

Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels.

Communicating with weary workers amid election aftermath

PR Daily

For people of color, the LGBTQI+ community and other communities who are marginalized, Election Day will be a pivotal moment in their fight for justice, equity and safety. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

How to use brand journalism to engage your community

PR Daily

When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold. Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Show support with donations of time, money and resources through community partnerships, educational programs, hiring initiatives or service opportunities—just to name a few—that target black experiences. Simply ask someone in the community for ideas. Make it more than a moment—make it a movement.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind. Build community on digital tools. In turn, they’ve transformed what the workplace looks like and how employees expect to communicate.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

Announcing Ragan’s Employee Communications Awards finalists

PR Daily

This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though. We received a flurry of incredible internal communications work from the past year.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment. Diverse communications are paramount.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.

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How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Do you carry on communicating about your products and services as though the world’s not on fire? It’s a tough situation for many organizations that will be looking to communicators internally to help guide the way. “As Foster a community.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion.

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Having the intention to move abroad is only the beginning for international students. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. In there, even if you don’t follow traveling communities, you’ll notice that there are a lot of communities (publics) that share quotes of famous people along with pictures from different countries.

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‘The whole person’: Internal publication tells employee stories

PR Daily

Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. Published for decades, in recent years it has transitioned from a collection of short, business-related stories to more of a consumer publication, says Amanda Jo Deppe, senior director of internal communications and community programs.

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Create a communications cadence. Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Krzoska will explore the topic in her session, “Following the leader: How Microsoft connects with employees to boost engagement and culture,” at Ragan’s Social Media Conference for PR, Marketing and Communications Professionals March 11–13 at Walt Disney World Swan & Dolphin Resort.

Behind-The-Scenes: The Life of a Summer Intern

PR Expanded

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. Please join the #PRStudChat community on August 16, at 8:30 P.M., ET, for “behind-the-scenes” look at the life of a summer intern.

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Hello, communicators: Joe Martin, general manager and vice president of marketing and strategy for CloudApp, recently asked Twitter users for their most-hated corporate terms: What corporate word or phrase do you hate the most? CRISIS COMMUNICATIONS.

The words of MLK serve as inspiration for communicators

PR Daily

Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Are there other ways you can give back to your community?

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

8 worst practices in international PR

PR Daily

As more and more companies’ communications go global, more and more pitfalls emerge. A quarter-century later, more is at stake and international terrains are even harder to traverse. Here are unwise practices and attitudes that can undermine global communications: 1. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Conducting international PR long distance.

International PR thought leader videos from the Davos World Communication Forum

Stuart Bruce

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and discussion on public relations and communications. Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne.

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications. As the C-Suite and communications teams set out to project calm amid massive uncertainty, many leaders are looking for ways to contribute to the greater good to meet the needs of their communities and the country.

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. While this may seem a little odd or atypical, in the SHIFT community, it is quite the norm. To be a kick@$$ intern you should start your everyday with an eagerness to learn, to connect, and to contribute to your teams; you’ll be a SHIFTern rockstar!

How to quickly pivot communication priorities—without losing your way

PR Daily

As communicators, we have much to contend with right now as the COVID-19 crisis continues to upend the business world. Of course, no one knows how this long this new reality will dominate our operations, but it’s crucial to quickly adapt, alter or completely redo communication plans and messaging to match our current environment. Here are five considerations to help your integrated communications programs remain as effective as possible amid this uncertain, tumultuous season.