Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. The Tribes’ goal was for their community to succeed by leading with their values. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Leadership 370

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 188

Marketing Content Marketing Data Social Media 188

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Community 45

Community Publicity Construction Television 45

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. 22 webinar, “Building a Better Workplace for Black Employees.”

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

MAY 28, 2019

“The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.” Chevrolet learned this the hard way when it tried to require employees and customers to use the full product name rather than the nickname “Chevy.”

Brand 249

Brand Branding Insurance Insurance 249

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

DECEMBER 12, 2022

A few additional thoughts from Landis Communications. Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. The press will look beyond initiatives and internal communications. Sustainability done right can increase your bottom line.

Financial 52

Financial Government Storytelling System 52

Shift Communications

NOVEMBER 30, 2021

Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought. It is manifested through strategy, experience and storytelling. This is how to establish the market position. Keep to the framework.

Brand 97

Brand Branding Internal International 97

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 88

Employee Internal International Training 88

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Yet there are viable solutions to these problems that healthcare communicators would be well advised to address.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. We view the building as a New York City community partner.

Crisis 86

Crisis Employee Trade Shows Local 86

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. To put it simply, your employees and stakeholders will be impressed.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Job Coach

JANUARY 5, 2015

PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. PR practitioners help an organization build mutual trust by encouraging transparency and integrity throughout the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

PR Job Coach

NOVEMBER 12, 2015

One might ponder that in this day and age when "Drugs, Sex and Rock & Roll" no longer mix well and Cosby is on the hot seat, people in the communications business would think about their creative ambitions especially when the spotlight is 24x7 and realtime. hare on Twitter As POTUS Rona ld Reagan once coined, "There you go again."

Case Study 100

Case Study Enterprise Study Corporate 100

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Organisations need to communicate in the spaces where their publics do.

Publicity 164

Publicity Ethics Data Community 164

PR Job Coach

JANUARY 15, 2016

PR professionals are strategic content developers and storytellers, helping their organizations formulate key messages that resonate with stakeholders and are coherent with the corporate culture and nature of the organization. This adds the important role of presenting the stakeholder’s interests and views to management.

Storytelling 100

Storytelling Community Advertising Advertising 100