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Importance of Corporate Communications


While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In recent years, corporate images have faced more damage from a perceived lack of transparency than anything else.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.


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3 purposeful steps corporate America can take to address racism

PR Daily

Action—not words alone—is the only way the business community can move forward. Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America.

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Build-O-Rama, Gates Corporation. ENGAGEMENT & COMMUNICATIONS.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

Survey 102

How to speak to the LGBTQ community

PR Daily

Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels.

Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote Blog supports the “Get out the Vote” campaigns and urges all PR professionals to join the effort in communicating with their workforces and communities – especially in the last week before elections. Photo by Element5 Digital on Unsplash.

Public Relations Holiday-Checklist

Critical Mention

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Much of today’s communication happens on social media. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Celebrating the PR Profession’s LGBTQ Community


Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR What challenges do communicators face during the current coronavirus pandemic?

Power in Community: Get Public Relations Results through Strategic Alliances

Solo PR Pro

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership. For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work.

Announcing Ragan’s Employee Communications Awards finalists

PR Daily

This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though. We received a flurry of incredible internal communications work from the past year.

The To-Do List for Every New Corporate Communications Manager


So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as a Corporate Communications Manager: 1.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

8 Corporate Communications Tips for Hiring a PR Firm

Sword and the Script

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. That broad perspective can bring creative new ideas for approaching communications. As I’ve written above, I tend to find a better value among smaller firms or boutiques, but if there’s one area where a larger firm might hold an edge, it’s when a business is seeking to build awareness in an international community. by Frank Strong.

Public relations explained for C-level executives

Doctor Spin

Many business leaders struggle with public relations. Free publicity, word-of-mouth, and a great reputation all sounds enticing, but for many, PR feels mostly like a coin-toss. Apple’s PR is all about product leadership — also when they communicate.

Announcing PR Daily’s Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards sought organizations that did their part to make the world a better place. Our finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. They are leading the charge on diversity, organizational transparency, service learning, public health education, employee volunteering and so much more. Engagement & Communications.

 Corporate Reputation is Important to Marketing


Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. Some cases of bad publicity pass overnight or in a few days and the damage is minimal.

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

Organizations that take a stand for something and publicly express an interest in helping their communities and customers are becoming highly favored among employees and consumers. PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. ENGAGEMENT AND COMMUNICATIONS. Media Relations or Public Relations Campaign.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Society is demanding that companies, both public and private, serve a social purpose. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3

Should Communications Pros Use LinkedIn Stories? Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. Fashion house Christian Dior Culture employed Stories posts to communicate behind the scenes shots from Paris Fashion Week in September.

50 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Public Affairs Specialist , DC Dept. of Public Works, Washington, DC – apply by Jan. Public Affairs Specialist , FEMA, Washington, DC – apply by Jan. Public Information Officer 2 , Ohio State Highway Patrol, Franklin County, OH – apply by Jan. Public Affairs Specialist , US Agency for International Development, Washington, DC – apply by Jan. Corporate.

Public relations for C-level executives

Doctor Spin

As a C-level executive, how do you best understand the value of public relations for your brand? Since they want that specific spot and that specific relationship with their community, they don’t focus any of their communication activities on anything else.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Today she is the faculty director and assistant professor with the Integrated Marketing Communications Program at Georgetown University. Her program is for graduate degree seekers at a nationally acclaimed university, with deep roots in the communications vertical. Communicating using simple, jargon-free language.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications?

Study 132

42 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Community Outreach Manager , Fairfax County Office of Emergency Management, Fairfax, VA – apply by Sept. Assistant Professor of Public Relations & Strategic Communication , Southern Methodist University, Dallas, TX. Communications Assistant with Child Development Laboratories , University of Virginia, Charlottesville, VA. Director, Public Relations , AAA, Washington, DC.

55 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Assistant Athletic Director, Communications , George Mason University, Fairfax, VA – apply by Oct. Communications Director , Orange County Fair & Event Center, Costa Mesa, CA. Communication & Marketing Programs Manager , Town of Jupiter, Jupiter, FL. Director of Communications , University of Alabama, Tuscaloosa, AL. Communications/ PR /Other Consulting Firms.

A snapshot of public relations


What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. Inform the local community that you’re setting up shop. Give back to the community through a philanthropic program. Listen to what the community is saying and understand what your future customer might want, the sentiment towards your product, and any issues that are brewing.

[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

PR Expanded

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Building an impactful communications team with clear roles, responsibilities, scope and budget


Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start.

On May 16th, #PRStudChat Discusses Careers in Public Relations

PR Expanded

ET for a Twitter chat session on “Careers in Public Relations.” Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. You’re in Chicago, a major agency, corporate and non-profit center. What’s the job outlook feel like right now for PR and communications graduates and pros? Do you have any favorite new books for PR and communications professionals?

45 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Public Affairs Specialist , Administrative Office of the US Courts, Washington, DC – apply by Sept. Marketing & Communications Coordinator, College of Arts & Sciences , American University, Washington, DC. Coordinator, Programs & Operations with Center for Community Engagement & Service , American University, Washington, DC. Director, Communications , Rare, Arlington, VA.

3 ways your organization can tackle corporate social responsibility

PR Daily

Corporate social responsibility should play an important role in all organizations. Here’s 3 ways you can spice up your social responsibility campaigns: Partner with a local nonprofit or community member to develop a mutually beneficially relationship—that also helps your community. Take a stand on social issues and communicate it to the public and your employees. Is your organization passionate about making the world a safer, smarter and more sustainable place?

58 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Supervisory Public Affairs Specialist , DC Dept. Manager, Operations Communications , DC Public Schools, Washington, DC. Communications Specialist with Center for Immunization Research , Johns Hopkins University, Baltimore, MD. Social Media Specialist , Northern Virginia Community College, Fairfax, VA – apply by May 29. Press Officer (pdf), Public Citizen, Washington, DC.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. The post 8 Innovations in Public Relations Technology to Watch appeared first on Sword and the Script.

38 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Public Information Officer , Circuit Court of St. Public Information Supervisor , East Bay Regional Park District, Oakland, CA – apply by Mar. Visual Communications Specialist , Loudoun County Public Library, Leesburg, VA. Public Information Officer , NC Dept. Public Communications Specialist , Santa Clara Valley Transportation Authority, San Jose, CA – apply by Mar.

How to measure the impact of communications during COVID-19

PR Daily

It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Tamra Johnson, Assistant Vice President of Public Affairs for American Property Casualty Insurance Association.

Why—and how—communicators should bolster their business IQ

PR Daily

Most communicators are not quite fluent in financials. But if you’d like to secure a better, more influential seat at the corporate decision-making table, it’s time to beef up your brass-tacks business savvy. Pick a public company and subscribe to Google Alerts.

59 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Public Information Manager , Jefferson County Public Health, Golden, CO. Public Information Officer , Ocala Police Department, Ocala, FL. Chief of Staff for VP of Communications, University of Virginia, Charlottesville, VA. Communications Manager with Data Science Institute , University of Virginia, Charlottesville, VA . Communications/ PR /Other Consulting Firms.

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.