Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations. And also: Comments.

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. The post Once Upon a Time …: The Art of Storytelling appeared first on Shonali Burke Consulting.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 100

Storytelling Communications Case Study Publicity 100

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion.

Storytelling 147

Storytelling Local Case Study Television 147

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Nominate your customers using this form.

Case Study 161

Case Study Training Writing Storytelling 161

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

MAY 9, 2023

Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.” Storytelling enhances value. Storytelling can be a powerful sales tool. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B 81

B2B Storytelling Marketing Case Study 81

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Training and development has also been challenging. We’re looking for newshounds to share their tips.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

PR in High Definition

AUGUST 29, 2023

Real technology stories When I began my career in PR, a go to source to level-up my understanding for the companies we work with was their case studies. Customer storytelling or case studies form an integral part of any PR programme, there’s huge power in how it helps in articulating the use and benefits of a specific technology.

Technology 62

Technology Communications Case Study Software 62

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Make this the year that you finally drop the inverted pyramid. Stop boring them.

Writing 197

Writing Case Study Training Storytelling 197

PRSay

DECEMBER 22, 2023

To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 121

Crisis Management Crisis Crisis Communications Ethics 121

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling.

Storytelling 124

Storytelling Case Study Writing Banking 124

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across. The action of the story is more compelling than narrating your account of what happened.

Reddit 100

Reddit Storytelling Meeting Case Study 100

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories.

Consumer 88

Consumer Strategy Case Study Survey 88

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Second, I used a variety of examples–case studies of brands bringing the trend to life. My topic: Social media trends. And finally, I tried to offer up some pragmatic advice–i.e.,

Social Media 107

Social Media Trends Case Study Media 107

Sword and the Script

JANUARY 23, 2024

The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this.

B2B 102

B2B Study Company Leadership 102

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. Powerful B2B Content: Using brand journalist to create compelling and authentic storytelling by Gay Flashman Kogan Page, February 2020 £17.99 ???????.

B2B 88

B2B Journalism Case Study Storytelling 88

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Communications Conversations

MARCH 9, 2022

We don’t have a lot of data or case studies to go on. OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers? The only ones doing the talking are the vendors, and obviously that’s quite a one-sided conversation. What about Salesforce?

Employee 183

Employee Social Media Media LinkedIn 183

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Multimedia Development & Visual Storytelling. the eyes of customers or journalists. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

FEBRUARY 1, 2022

In 2022, promoting case studies and work isn’t just for customers. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency. That said: people still want to know they’re doing (or will get to do) cool work.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

The Hoffman Agency

AUGUST 10, 2023

The Hoffman Agency is all about the crossroads of storytelling and innovative tech. I fell in love with the campaigns the agency had worked on (check out the Snapchat case study ), the global aspect of the agency, and the inviting company culture that cared for its employees.

Case Study 36

Case Study Storytelling Television Energy 36

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40