How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook).

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. Without it, your speeches, presentations or YouTube videos will fall flat,” he warns.

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

He started a YouTube channel documenting life in the isolation zone, and within two weeks, he’s amassed more than 325,000 subscribers. Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. YouTube launches audio ads.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Here’s how they argue that your brand should think about video during this or any other crisis. Brand managers can take advantage of this, even with adjusted campaigns during the pandemic. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

You should also watch for brand mentions, headlines and social media conversations more than ever before to spot potential misinformation or other potential crises. YouTube is canceling this year’s “Rewind”—the video platform’s annual compilation of trends and moments from content creators.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Also: U.S.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

However, no one enjoys being lied to or made to look a fool and Volkswagen’s little media stunt could cost the brand with its relationships with media outlets. When your brand or image is co-opted, sometimes a lawsuit is the only logical course of action.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Good morning, PR pros: Netflix might be on Santa’s naughty list for its recent tweet asking followers what you can say during sex but “also when you manage a brand Twitter account”: what’s something you can say during sex but also when you manage a brand twitter account?

YouTube tests video recommendation feature

PR Daily

It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Ultimately, it’s designed to persuade users to spend as much time as possible on YouTube. It could also help grow branded channels.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling?

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 From the start we have been a brand that bridges the gap between individuals, cultures and generations,” the company said in a statement.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

The clothing company Life is Good has built a brand identity around optimism and the remarkable story of its founders. To celebrate its 25 th anniversary, the company went on a media blitz to push out its brand message. Making sure your brand image is inclusive is no longer a luxury.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube. YouTube’s move is especially timely, as TikTok’s future in the U.S.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Bon Appétit journalists of color leave YouTube series. Following the departure in June of the publication’s former editor in chief, Adam Rapoport, three journalists are quitting Bon Appétit’s thriving YouTube series, “Test Kitchen.”.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. In a blog post, YouTube said : The openness of YouTube’s platform has helped creativity and access to information thrive. CNBC reported : The move comes as YouTube continues to grapple with hateful content, misinformation and other abusive videos across the site. These videos get millions of views on YouTube. YouTube wants clicks.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

YouTube demonetizes ‘Coronavirus’ content. Why it’s important: YouTube has received backlash from content creators who cover current events and news, but the platform isn’t backing down from its decision.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. YouTube donates money to fight inequality. YouTube committed $1 million to “efforts to address social injustice”: We stand in solidarity against racism and violence.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk. Study: How to make the most of your YouTube channel.

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LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Here are today’s top stories: YouTube weeds out channels spreading propaganda about Hong Kong. In a blog post , Google said: Earlier this week, as part of our ongoing efforts to combat coordinated influence operations, we disabled 210 channels on YouTube when we discovered channels in this network behaved in a coordinated manner while uploading videos related to the ongoing protests in Hong Kong.

Is Clubhouse the next big social media platform for brands?

PR Daily

Because Clubhouse is still by invite only, you might find yourself in a small room striking up a conversation with anyone from Drake , one of the Sharks from the “ Shark Tank ,” your favorite YouTuber or Oprah who is using an anonymous account to test out the app.

4 reasons PR pros should use YouTube Live

PR Daily

Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement. This is exactly what many brand managers were waiting for in order to jump into the live-video craze. Here are four reasons why YouTube Live should be on every PR pro’s radar: 1.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference.

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. As if that wasn’t enough, Guitar Center also nabbed Gold for highest YouTube subscriber growth and Silver for best use of YouTube for content marketing. It’s no small feat.

3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

Red Bull director shares 4 ways to dominate YouTube

PR Daily

Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel. So if you’re creating a two-minute YouTube video, you’ll typically want 20 to 30 shots. 21 PR University webinar “ Create Shareable Videos: How to Plan, Produce and Distribute Brand Stories Millennials Love. ” There is a huge barrier to entry when it comes to the artistry of editing and storytelling,” says Mays. “It Watching video is the No.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

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Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Your brand voice is not the message. Instead, your brand voice is the way you present the message. Instead, your brand voice is the way you present the message.

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4 approaches to using video to liven up your storytelling

PR Daily

Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer. Video is the storytelling king. Hollywood takes in around $10 billion a year, and YouTube is the second-most visited website. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Ultimately, your next video strategy depends on you, your brand, your goals and your budget.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Looking back on the video’s success, Klein and Posner attribute it to an empowered video team that felt comfortable creating on-brand content based on their own passions. Consider the uber-popular YouTuber Jake Paul.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.”

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Image courtesy of YouTube. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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Strengthen your video storytelling by following these trends

PR Daily

Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. known to boost sales and increase trust in brands. Sharing an insider look into your clients’ brand doesn’t just foster authenticity, it also helps establish brand identity. A key aspect of effective storytelling is involving your audience.

Spotify, Facebook, Apple, YouTube and more ban Alex Jones for hate speech

PR Daily

In the past week, mounting backlash from social media users and reporters have caused companies such as Facebook, YouTube and Apple to take a stand against Jones’ content—in the form of permanently removing him from their sites. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. YouTube followed suit, terminating an account that had 2.4 when they sign up to use YouTube.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement.

Lessons from ancient Greece - Aristotle on storytelling

Presspage

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Their brand story has a particular setting that is vital to their identity: founder Blake Mycoskie was travelling through poor parts of Argentina when he thought of the idea for his business, he felt the need to help. This also goes for your brand story, blog post or video. Pity, Fear and Catharsis.

The writer of 'Ex Machina' offers storytelling tips

PR Daily

Follow your interests : Alex Garland, who wrote and directed the film "Ex Machina" offered seven tips on storytelling to Fast Company. Ultimately, brands need talented people to ensure that content is high quality—whether it’s a 15-second TV spot, a much longer YouTube video, or an 800-word article. Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Your brand needs to do more than that to build inroads and tell your story effectively. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

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Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. The ad itself has been viewed more than 63 million times on YouTube.

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