5 SEO Strategies for 2020

Critical Mention

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Doing so can positively influence search rankings and help move your brand higher on search results. Know that Top SEO Practices are Always Evolving.

SEO 91

3 SEO tips to increase your Google rank

PR Daily

Don’t fall for BERT fearmongering,” says Alan Bush, SEO instructor at the University of California San Diego and vice president of Ignite Visibility. “It’s It’s only a threat if your content is SEO bait,” says Bush. Great SEO begins and ends with great content that your audience loves.

SEO 118

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16 common mistakes bloggers make about SEO

PR Daily

Before you start blogging for SEO, you need to create a strategy. This will affect your SEO rank. With half of online shoppers researching online, it’s important they see the latest and greatest from your brand so they know you’re a thriving, up-to-date company.

SEO 164

How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. In SEO, performance is relative.

SEO 168

How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. Understanding YouTube’s SEO Ecosystem.

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority.

SEO 106

3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO.

SEO 164

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

4 SEO trends communicators should track

PR Daily

To optimize organic search rankings: Integrate a multichannel SEO strategy. Incorporate brand keywords. Promote brand awareness and value by telling your company's authentic story. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO.

SEO 158

5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

SEO 117

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

SEO 78

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 192

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

SEO 210

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

SEO 217

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Public Relations Rock The Pitch SEO

SEO 186

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

SEO 171

Facebook Notes and the Lazappalinari Cocktail: An SEO Test

Shift Communications

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. After publishing, I shared on my brand page and had a colleague share on their personal profile as well.

SEO 163

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. You work for a savvy organization that values PR and SEO and has them working together.

SEO 130

Google, Trust and SEO

The Proactive Report

Verify who you are and what sites you write for. Have a branded domain for the site and the newsroom. Trust is vital to your search visibility and your news content can provide that trust if you learn how to write and optimize it correctly.

SEO 194

Why PR pros should be part of your SEO and social media teams

PR Daily

Digital marketing is a puzzle that brands continue trying to solve. To make a real impact on a brand’s SEO, a link has to accompany the media placement. While the benefit of a press mention boosts a brand, it may be short-lived. And, this will increase your SEO.”.

SEO 171

How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

SEO 111

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

Goodbye, SEO: PR is the new king

PR Daily

Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. Gone are the days of SEO kings. It’s so intense that many online are crying over the death of SEO and PR as an industry. Did your campaign heavily rely on SEO? New SEO.

SEO 171

4 SEO tactics for content creators

PR Daily

Write naturally, using a mix of keywords, key phrases and related acronyms. Google places a premium on long-form content, giving brands permission (and incentive) to explore and expand upon ideas in depth. This article was originally published on PR Daily in October 2014.

SEO 171

5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries.

SEO 136

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. This should come as no huge surprise -- after all, SEO and PR work toward many of the same goals, including brand awareness and credibility.

B2B 161

6 ways to boost your SEO for Google’s new algorithms

PR Daily

There’s good news for all you wordsmiths—former journalists, ex-English majors and wannabe poets who got into the communication business because of their love of writing. SEO isn’t like a test you cram for and move on. SEO success can’t be left just to our beloved pals in IT.

SEO 158

Study: Marketers boost SEO with social media and content, struggle to prove ROI

PR Daily

Remember when SEO strategy meant dreaming up synonyms for your product? In 2018, data overload and the difficulty of proving ROI plague SEO practitioners, most of whom are jacks-of-all-trades, working in-house. The dollar value of a strong SEO program is difficult to prove.

SEO 130

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

Brand 233

4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. In SEO, more links used to mean a better ranking.

SEO 124

4 tips to write with more heft and purpose

PR Daily

If you’re in a rut, tick these four boxes to write more substantive, satisfying copy: 1. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. They sound tinny and false, lending an air of inauthenticity to writing.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Search marketing and SEO statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”.

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. Another way to strategically promote your brand is to boost your social media posts with ad spend.

Brand 78

3 SEO tips to rank highly with Google’s latest update

PR Daily

Many PR pros got used to writing short content because press release services provided a surcharge if copy ran over 400 words. It’s now better to “go long,” says SEO-PR Chief Executive Greg Jarboe, citing a favorite football phrase. “Go Google’s Panda 4.2

SEO 171

What Journalists Want: How to Write Better Press Releases

PRSay

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about.

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. Writing web content should be an exercise in selectivity and restraint. Writing effective web copy is about knowing where you want people to go and what you want them to see along the way.

Mobile 169

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write Subheads.

8 ways to boost your newsroom’s SEO

PR Daily

We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?”. subheads or deck heads) matter to SEO in ways both obvious and obscure. Write ‘kickers’ for your headlines.

SEO 85

Do news releases REALLY help with SEO?

Communications Conversations

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms. I know brands share them on social channels.

SEO 98

Infographic: How to bolster your SEO performance on Google

PR Daily

This infographic from DCI shares tips on how to improve your SEO ranking and ensure Google values your contribution to the world wide web. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Content Marketing Infographics Websites Writing & Editing