ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. And it shouldn’t always be about your brand. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

FEBRUARY 12, 2024

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. SEO and PR Merge In Some Firms. Branded Organic Social Media Becomes Meaningless. Laggards will quickly reach obsolescence.

Trends 161

Trends Publicity SEO Advertising 161

Rock the Status Quo

JUNE 30, 2015

The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. Write on your own time to build your personal brand. Even just one post per month builds your personal brand. For the SEO nerds among us, this is a topic of interest.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well. A Clear Brand Message and Identity.

Marketing 68

Marketing SEO Guidelines eBook 68

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. 80% click on earned ‘natural’ search results, recognising how people want to engage with Brands recommended by influencers they trust. Instead, it rewards brand websites with high quality editorial recommendation from influential journalists, bloggers or social influencers.

SEO 120

SEO Google Engineering Data 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. PR and SEO are joined. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. As a PR pro, you must have heard a thousand times about emotional storytelling.

Digital PR 251

Digital PR How To Small Business Analysis 251

Beyond PR

MARCH 22, 2017

Communicators have always understood that transparency and clarity benefits their brand story. That’s how they retain the trust of audiences, who accept branded content so long as they have a full view of what it is and who it is from. Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity.

Brand 70

Brand Branding Guidelines Financial 70

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

David PR Group

OCTOBER 9, 2014

Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In The old tricks aren’t working, and all roads are pointing to brand building and authentic communications. That craft still exists, and you still need SEO-friendly content. ” Gag me! That copy was crap.).

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Where paid media can lack the space and depth for technical education, earned or owned content can work well, and it often includes evergreen pieces that pay long-term dividends in terms of organic SEO.

Education 178

Education B2B Employee Crisis 178

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Optimize: target recommended SEO keywords and messaging. Brand: based on personality, driven by reputation. Connecting stories and sales.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Branded content can help a company differentiate its offering through insights and thought leadership. Social responsibility programming creates its own news.

B2C 120

B2C Product Launch SEO Storytelling 120

ISEBOX

FEBRUARY 23, 2017

You can’t optimize engagement, raise brand awareness, and develop a loyal following without understanding which one to use, for what reasons, and when. If that external site is yours, you drive website traffic every time someone clicks on the pin, increase that traffic potential exponentially every time someone re-pins it, and boost SEO.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR Fuel

NOVEMBER 24, 2020

Making sure that you have a positive relationship with the public is the best way to promote your brand and to show that you can deliver on your brand promise. Essentially, public relations is storytelling. It’s a strategic communication process that helps to build relationships between a brand and the public.

Publicity 52

Publicity SEO Advertising Advertising 52

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can also join conversations or gain access to the top industry articles that provide ideas for future content and SEO link-back opportunities.

Trends 105

Trends How To SEO Google 105

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane. It’s Sponsored Content.

Industry 60

Industry Storytelling Journalism Corporate 60

ReimaginePR

SEPTEMBER 26, 2016

Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. Remember that producing content that serves your customer is the most important thing you can ever do for SEO. Use Influencer Marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120