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Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. They’re sinking more money into paid search and social media isn’t always the answer.

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10 most effective social media tools for PR pros

PR Daily

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels.

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7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency.

8 symptoms of a failing health care social media campaign

PR Daily

Buying followers is frowned upon in the social media world. Rather, provide value to those in your community including other practices, hospitals, organizations, businesses, local media, and schools. Inconsistencies in branding/mission across other areas of marketing.

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

SEO 215

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

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5 rules for soliciting feedback on social media

PR Daily

One of the best ways to grow your audience is by getting social media feedback. PR pros and brand managers have this tendency on social media to ask people broadly. Rely on social norms. It’s also incredibly easy for social norms to work against you.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Starbucks’ social media team shared its press release detailing its COVID-19 reponse, which it paired with a graphic that said, “We miss you, too.”. How is your brand joining or avoiding the trend of nostalgic content during the COVID-19 crisis?

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Why and how you should infuse personalization into your PR

PR Daily

Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape. Consumers today expect brand experiences to be designed just for them, and the real-time data available today helps PR professionals deliver unique messages to a micro-targeted audience.

How to integrate social media into your marketing efforts

PR Daily

Today’s consumer is increasingly focused on social media—and marketers should be no different. billion internet users have a strong presence on various social media platforms. Many marketers, though, aren’t connected on social media in the way that they should be.

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. As you write your “About” page or mission statement, think of how you can center your brand narrative around your customer. It’s SEO-optimized.

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Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. The social media team also changed the profile’s name to the hashtag: Image courtesy of Twitter. SOCIAL BUZZ. How do you feel about your SEO knowledge base?

5 attitudes that say your organization’s not ready for all-out social media

PR Daily

Social media is the place to be. Social media is a place where brands win and lose—sometimes in the same day. Social media marketing and advertising are critical to a company's lead generation. You think social media is free.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? PR drives SEO.

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Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

What’s the career path of a social media communicator? Ragan Communications and PR Daily , in partnership with the Institute for Public Relations and the University of Florida, will deliver the answer through the inaugural Social Media Career Survey. SOCIAL BUZZ.

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8 content strategy trends for better SEO and distribution

PR Daily

Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Brands speaking out on hot-button issues. Storytelling and data visualization. Changing SEO strategies.

SEO 133

What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Gannett and GateHouse Media—are consolidating to create one media behemoth, with an eye to reducing overhead and preserving their papers’ profits. Build your local SEO.

How an Ohio dentist used podcasts to engage his community

PR Daily

A podcast isn’t a perfect content type for every social media platform, but a little digital wizardry can create a bite-size sample to tease your show on online networks. Brand Journalism Content Marketing Executive Communication Marketing Social Media Storytelling

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.

5 essentials for finding and partnering with a worthy influencer

PR Daily

You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand. Brand marketers should instead evaluate the following when vetting influencers: Audience demographics. Identifying a high-profile voice is not enough.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more. Here are today’s top stories: Virgin Media, T-Mobile, Holland America and Princess Cruises suffer data breaches. SOCIAL BUZZ.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast. On Brand.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Win at SEO.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place.

Ready to craft a content strategy? Answer these questions first

PR Daily

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign. Brand. What is our brand’s purpose, vision, mission and values? Why does our brand or product exist? Storytelling opportunities. Media planning.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 9) Brands across the aisle. “I

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

However, you don’t have to be a brand manager for a retail chain to feel the pressure of capturing and keeping consumers’ attention in an increasingly digital world. Google’s BERT update has some communicators stressed about their SEO, but there are still things you can do to come out ahead.

3 visual marketing tips for brand managers

PR Daily

It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Visual storytelling can help you cut through the competitive clutter.

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Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Write on your own time to build your personal brand. Even just one post per month builds your personal brand.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Top 10 tips to Maximise your Video Content

Prohibition

It’s no secret that video is champion content when it comes to social media. Your number one priority when creating a video for social should be the factor of share-ability. Ensure your video content is relevant to the social channel .

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6 quotes from women leaders for difficult times

PR Daily

Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company. For example, storytelling can be data-driven, which can help educate your target audience with information to get them to buy into your brand. Customer-led storytelling is also on the rise with persuasive customers writing guest posts for company blogs, or companies inviting influencers to host social media takeovers.

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3 ways PR pros can maintain a positive brand reputation

PR Daily

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Here are three reputation management tips to keep your brand’s online image positive. Social media is an effective tool for reputation management.

IAB chief slams Trump’s social media EO, Google to use ‘page experience’ in search rankings, and Twitter rolls out scheduled tweets

PR Daily

Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more. Google is also experimenting with a social distancing feature, but its effort is practical.

Health care marketing trends for 2020—and beyond

PR Daily

Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Active social media channels, a seamless, mobile-friendly website and SEO-centric content are now merely table stakes.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. This has made the brand iconic.

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Ogilvy’s angry staff, 7-Eleven’s brush with serendipity, and the ‘Cats’ trailer gets clawed

PR Daily

Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120 th birthday. Social media users’ response was just as negative, and the trailer has more than 202,000 downvotes on YouTube (compared with 83,000 upvotes). SOCIAL BUZZ.

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