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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. This is as true for social media platforms as it is for food trends. How much should you pay for a social media agency or services?

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. The more brand managers saw these speedily produced videos gaining views, the more they wanted to replicate that success.

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5 lessons in virality from 'Saturday Night Live'

PR Daily

The broadcast was NBC’s top-rated entertainment special in 10 years , and it dominated trending hashtags throughout the night as audiences took to social media to share thoughts, links and pictures. Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1.

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Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment?

How to manage your COVID-19 response

PR Daily

One important aspect will be offering content on social media to educate and connect audiences and to combat misinformation. Communicators can be an essential resource for their organizations and help prime their brands to come roaring back—perhaps even stronger than ever.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. ” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series.

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How to use food imagery to grab a bigger slice of the PR pie

PR Daily

IHOP’s famous 2018 “IHOb” campaign is one example of how much food catches the attention of the public—especially the media. It produced at least 36 billion earned media impressions, and thanks to the buzz on social media, its potential reach skyrocketed to more than 4 billion.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The piece is the latest in our “How We Did It” series, in partnership with the Institute of Public Relations.

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Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more. we have to be careful in our media consumption. The rules of social media have changed in this new reality.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies. Related reading: Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown.

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Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in.

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NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. Related reading.

3 places to find fresh ideas

PR Daily

So how do you improve idea generation, especially with more obscure brands or products (can we get people to care about bobby pins?). Don’t just look back on your brand’s founding history–look back on the role its product or service has played in people’s lives from the very beginning.

6 potent tips for nailing media interviews

PR Daily

In today’s rapid-fire, 24-hour news cycle, it’s easy for one misinterpreted or out-of-context quote to become a viral social media story. RELATED: Join us for our Leadership and Executive Communications Conference ]. Have a plan for highlighting your most important brand message.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? Related reading: Quora confirms data breach for 100 million users. Related reading: 4 crisis management keys. Related reading: Strategies for successful rebranding campaigns.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. The social media platform suspended the accounts and blocked the ability for a hacker to make a similar move in the future.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. Related reading: Hong Kong seeks to hire PR crisis firm—but finds no takers.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19.

Crisis 101

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. Social media users’ reactions can spread viral vitrol, forcing leaders and other individuals off social media as they recover.

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in Tesla’s response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

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Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup

PR Daily

New research from Sprout Social suggests that consumers are increasingly ready for brand managers to speak out on hot topics and social issues. RELATED: Join us for our Leadership and Executive Communications Conference ].

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes. RELATED: Join us in Washington, D.C.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. The incident is a reminder for brand managers dealing with exuberant fans: Find a way to partner with them, or risk consumer wrath online.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The social media platform suspended Grindr from using its advertising network following a report by the Norwegian Consumer Council asserting the app was one of several that shared users’ data with marketers. The Verge reported that “the whole thing seems to be designed to go viral.”

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Related reading: Dilemma for nonprofits: Museums spurn cash from family tied to opioids. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Related reading: What PR pros should know about the growing TikTok platform.

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Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. BuzzFeed News reported : After he posted the fake meme, Perry was roundly ridiculed as gullible across social media.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

PR Daily

Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more. several major drug companies are in discussions with authorities to resolve thousands of opioid-related suits filed against them.

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What the demise of Mic can teach us about content and metrics

PR Daily

The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. The company, once thought to be worth more than $90 million, was eventually sold to Bustle Media Group for $5 million.

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How Southwest Airlines creates meaningful, memorable content

PR Daily

Read on for the airline’s tips to make your storytelling soar—even during turbulent times. If you’re struggling to achieve meaningful social media liftoff, Southwest Airlines is a terrific source for storytelling fuel. Storytelling is capturing moments that matter.

Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials

PR Daily

Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza. Instead, consider the growing call for diversity and inclusion in brand voice and messaging.

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Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. Instead, it’s best to “go dark” on social media after a national or global crisis, so your organization doesn’t appear insensitive.

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Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Givenchy posted an apology on Chinese social media platform Sina Weibo.