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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Secret Sauce Origin Story. But what is Retsyn? Sans Sauce. Not necessarily.

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What Instagram’s New Timeline Means

Cision

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Austin fights hard to keep Austin weird, but more brands come every year.

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Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

. 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening.

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Time Magazine Journalist Points to Wikipedia as Proof of Fact

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

“It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? “What, they could go to Wikipedia?

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