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B2B marketing insights for improving technology business performance

Agility PR Solutions

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 110
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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .*

Brand 370
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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling.

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

Can a good story create value for a brand? The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG).

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Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78
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Reshaping Public Relations In 2024: The Rise Of Purpose-driven Storytelling And Authenticity

The Hoyt Organization

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape. What Is Purpose-driven Storytelling? It’s how we engage and learn.