Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. They work together to create a compelling brand story in today’s digital age. There are many good reasons why companies should consider weaving public relations in marketing tactics.

Publicity 78

Publicity Strategy How To Marketing 78

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window?

SEO 118

SEO Strategy Brand Branding 118

The Hoyt Organization

JANUARY 25, 2024

This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved.

Strategy 105

Strategy Brand Branding SEO 105

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Axia PR

MARCH 22, 2021

Instagram is one of the most effective social media platforms that are growing continuously in terms of popularity. It’s a photo-sharing and mobile-only social media platform, where many companies and brands are utilizing the importance of SEO to push the messaging of their brand.

Instagram 62

Instagram SEO Marketing Mobile 62

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? An endorsement by a media outlet you trust adds credibility to policy issues also. Showcasing your brand What you say and how you say it can support your brand personality.

Media Relations 107

Media Relations Media SEO Newspapers 107

Agility PR Solutions

APRIL 15, 2019

Social media is the preferred marketing channel for 48 percent of eCommerce businesses looking to cultivate growth in 2019. The post eCommerce brands are betting big on social media for growth—here’s the plan appeared first on Agility PR Solutions. The firm’s study […]. The firm’s study […].

Social Media 97

Social Media Brand Branding SEO 97

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

APRIL 25, 2016

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers. Ready to get started? Find Your Target Influencers.

Social Media 120

Social Media Brand Branding Media 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Doing so can positively influence search rankings and help move your brand higher on search results. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time.

SEO 80

SEO Strategy Engineering Mobile 80

PR Fuel

JULY 8, 2021

You might want to update your search engine optimization (SEO) strategy. In fact, SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% Why are press releases critical to your SEO efforts? Improve your ROI with press release distribution and SEO. Boost Brand Awareness.

SEO 105

SEO Engineering Google Consumer 105

The Hoyt Organization

NOVEMBER 16, 2023

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. This has made creating social media content more complex and nuanced. Luckily, we’re here to help with some engaging social media content ideas.

Social Media 52

Social Media Media Instagram Infographics 52

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Differentiate Your Brand from Competitors.

Publicity 98

Publicity Brand Branding SEO 98

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Here are 17 metrics for PR and comms teams to evaluate the success of their efforts and make informed decisions across paid, earned, shared, and owned media. This is the metric for you.

Measurement 195

Measurement Analysis Reputation Data 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Here are 17 essential measurements that PR and comms teams should track to evaluate the success of their efforts and make informed decisions across paid, earned, shared, and owned media.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API.

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! This update is welcome to TikTok marketeers as the platform becomes increasingly attractive for integrated campaigns – especially where influencers are a key element!

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Shift Communications

DECEMBER 11, 2014

When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. Facebook SEO. Account Manager, Marketing Tech. Get your search on.

SEO 155

SEO Facebook Brand Branding 155

Prohibition

APRIL 14, 2023

2023 Q1 has come to an end but social media updates and changes have not! This change is fuelled by Instagram wanting to help businesses advertise where users are already searching – is this the SEO of Instagram? Their ongoing issues are one to watch for any business undertaking/planning strategies on TikTok.

Instagram 62

Instagram Social Media Twitter B2C 62