MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. From there, I continued making connections between what originally attracted me to public speaking and the many other elements of public relations that I use today. Learn how to build a brand journalism strategy with our free white paper!

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PR Matters

APRIL 21, 2016

It should not be driven by Legal, Marketing, any other department or even outside interest. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

It should not be driven by Legal, Marketing, any other department or even outside interest. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

MAY 9, 2017

I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem.

Energy 53

Energy Measurement Internal International 53

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60