Remove Branding Remove Marketing Remove Media Relations Remove Storytelling
article thumbnail

WaddsCon call for speakers: innovation and excellence in media relations

Stephen Waddington

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

article thumbnail

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78
article thumbnail

How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195
article thumbnail

How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195
article thumbnail

The Importance of Storytelling in PR

Prohibition

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR.

article thumbnail

How to Tailor Global PR Strategies for Cosmetics Brands

5W PR

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.