B2B PR Sense

FEBRUARY 23, 2020

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? 79% of marketers see LinkedIn as a very good source of leads.

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B2B PR Sense

JULY 14, 2020

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. You could also use LinkedIn to answer the following questions.

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PR Daily

FEBRUARY 19, 2020

Let’s start with the professional networking favorite, LinkedIn. There are a number of ways to get your brand that “new year, new you” look. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Here are five tools and approaches: Self-audit: The start of a calendar year is a great time to reevaluate your brand’s content. Live video with the new and aptly named LinkedIn Live.

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Glean.info Blog

NOVEMBER 3, 2020

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. It also offers PR, marketing and HR departments opportunities to create more entertaining and light-hearted posts for followers.

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Prohibition

FEBRUARY 16, 2021

LinkedIn is known amongst B2B professionals as a sleeping giant. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. What are LinkedIn Events? LinkedIn Events aren’t brand new, but you can now do more with them.

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PR Daily

FEBRUARY 14, 2019

‘LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

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PR Daily

JUNE 21, 2019

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. It’s also an incredible (and free) marketing opportunity. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. First, you can use the group search tool in LinkedIn.

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B2B PR Sense

OCTOBER 19, 2016

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. This professional network is not just a recap of your work history -- it’s a pivotal tool that can transform you into an authority and add some luster to your brand. Without the right knowledge, LinkedIn becomes just another time-sucking social network. How to Publish on LinkedIn.

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PR Daily

JULY 16, 2019

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Don’t post as a faceless brand or business.

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Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This section can be such a great tool when planning content to share on LinkedIn.

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PR Daily

MARCH 3, 2020

New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey from explainer-video company Wyzowl also reveals other information into the latest video marketing practices and trends that can help guide PR and marketing. YouTube, used by 88% of marketers, remains the favorite channel for video marketing, followed by Facebook (76%).

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PR Daily

SEPTEMBER 14, 2019

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels.

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B2B PR Sense

FEBRUARY 20, 2018

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

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Communications Conversations

AUGUST 11, 2020

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question.

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PR Daily

MAY 23, 2016

Recent LinkedIn data. show that millennial marketers are taking the platform by storm. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Two million users hold marketing roles, and 1.2 million self-identify as “marketing specialists.”. Page Williams, LinkedIn’s senior manager of member marketing and communications, says in “ The Millennial Playbook.

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Shift Communications

DECEMBER 16, 2014

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center. Marketing Analyst.

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Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis.

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PR Daily

JANUARY 30, 2020

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Teleperformance’s marketers humanize the brand by featuring company leaders in videos, and the team establishes credibility and authority by using third-party statistics. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Steps for superb LinkedIn pages.

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B2B PR Sense

JULY 18, 2018

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

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Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live? LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy.

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PR Daily

JANUARY 4, 2019

As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.” FREE GUIDE: The 7 questions you should be asking about brand journalism ]. One major trend emerging on LinkedIn is that people are starting to focus on future goals and ambitions.

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PR Daily

APRIL 4, 2017

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. The feature is called LinkedIn Lead Gen Forms, and it’s aim is to “drive even more high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.”.

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PR Daily

SEPTEMBER 22, 2018

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed.

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wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Why not on LinkedIn?

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wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Why not on LinkedIn?

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Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. LinkedIn is perfect for this.

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PR Daily

OCTOBER 30, 2020

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

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PR Daily

OCTOBER 15, 2019

Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.” LinkedIn introduces page features to boost employee engagement. On Tuesday, the social media platform introduced features that, according to a press release, help brand managers “tap into your organization’s most important asset—your employees.” You can check out LinkedIn’s Pages Best Practices to start.

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PR 20/20

JULY 16, 2015

LinkedIn ( @LinkedIn ) offers the perfect opportunity for your company to connect with industry professionals. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%. I recently watched a webinar hosted by Jonathan Vazquez , Customer Success Representative at LinkedIn, called “ How to Get the Most Out of LinkedIn Company Pages.”. Social Brand

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5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients.

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Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? LinkedIn reports to have 500 million members, 61 million senior-level influencers, and 40 million decision-makers using the platform. How to choose the right LinkedIn approach for your business?

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PR Daily

MARCH 28, 2018

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network.

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Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. As a sneak peek, we wanted to walk you through some of LinkedIn’s intelligence gathering capabilities. Senior Marketing Analyst.

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PR Daily

MAY 12, 2020

As you continue to adjust your content calendars and launch schedules in light of COVID-19, consider what you can offer consumers, brand advocates and employees during the crisis that can strengthen your relationships and boost your image. LinkedIn rolls out virtual events tool. The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events. Image courtesy of LinkedIn.

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PR Daily

MARCH 31, 2015

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. Members can take advantage of a variety of networking and learning opportunities the site has to offer, including LinkedIn publishing, groups and updates. Whether you’re a communications veteran or one of the 39 million students and recent graduates joining the social media site, knowing whom to follow can give you valuable inspiration for your PR and marketing campaigns.

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PR Daily

AUGUST 23, 2019

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.

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PR 20/20

NOVEMBER 13, 2015

You can connect with him on LinkedIn or his personal blog. In the past few years, LinkedIn has established itself as the No.1 It’s the go-to for professionals from all industries to connect, build work relationships and brand themselves and their companies. As a digital calling card, LinkedIn is a great platform for marketing professionals to showcase their credentials, their experience and their work interests. The following is a guest post by Jeremy Page.

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PR Daily

OCTOBER 7, 2015

Have you updated your LinkedIn presence recently? Are you using LinkedIn’s latest, greatest features to attract and engage more followers? Here are three easy ways to give your profile an edge, courtesy of a key LinkedIn insider: 1. We recommend a profile photo that features a close-up of a person’s face,” says Lana Khavinson , group product manager, trainer and brand evangelist at LinkedIn. Lana Khavinson , group product manager at LinkedIn.

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Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ).

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