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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it.

Call for speakers at our Brand Storytelling & Content Marketing Conference

PR Daily

Present a sponsored speaking session at our event in Disneyland to connect with your target audience and boost your brand. Calling all content marketing, PR, social media and video experts! Marketing flyer in attendee folders. Marketing flyer in attendee folders.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport.

How can data improve your storytelling?

PR Daily

Being able to back up your statements and decision making with cold hard statistics is a great way to build trust between your brand and your customer base. However, a brand story cannot be built on data alone. Data supports storytelling by bringing credibility to your PR message.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. In Social Media Marketing, You Get What you Give.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. The Relationship Between B2B Thought Leadership and Surveys.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

PR, marketing and social media pros should also take this as a reminder of their responsibility to fight fake news and increase both transparency and trust within stakeholder communications and relationships. The report also breaks down which brands are most attractive to different genders.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Jefferies predicts that by 2040, the alternative meat market could generate $240 billion in annual revenue globally. Related reading: Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’.

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How to be an authentic storyteller

Public Relations Sydney

But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […].

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.” RELATED: Deliver powerful leadership messaging in a digital landscape ].

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’

PR Daily

To adapt, marketers must work to create engaged online communities. Drift and Survey Monkey have released the 2019 State of Conversational Marketing Report , which shows that even though consumers say email is dead, 33% use it more often than they did last year.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’.

6 Golden Rules of Thought Leadership Content

Stern + Associates

Thought leadership content is critical to establishing the affinity, authenticity and trust marketers desire for their brands' relationships with customers. The post 6 Golden Rules of Thought Leadership Content appeared first on Stern Strategy Group. Public Relations/Communications Thought Leadership brand storytelling thought leadership marketing

How can data improve your storytelling?

PR Daily

Being able to back up your statements and decision making with cold hard statistics is a great way to build trust between your brand and your customer base. However, a brand story cannot be built on data alone. Data supports storytelling by bringing credibility to your PR message.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

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How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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6 Golden Rules of Thought Leadership Content

Stern + Associates

The post 6 Golden Rules of Thought Leadership Content appeared first on Stern Strategy Group. Public Relations/Communications Thought Leadership brand storytelling thought leadership marketingIt wasn’t long ago that companies kept their expertise closely guarded, and seemingly under lock and key. After all, knowledge is a valuable asset; it’s not something to just put.

Amazon comms exec extols bite-size messages

PR Daily

This “ Generic Brand Video ” by Dissolve illustrates what Graham means by pretty nothings: Stop doing those things. ‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience.

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Working with Hispanic media pros? Go beyond mere translation

PR Daily

Spanish-language media outlets often fare better in the ratings and outperform their English-language counterparts in major markets. Such trends fuel the need for a cadre of experts who can serve as spokespersons and brand ambassadors. Hispanic market?

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Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

1—and brand managers are scrambling to deal with the upcoming restrictions. That said, make sure your policies and standards align with your community and your brand vision, and remain transparent—which means admitting you screwed up if you did make a mistake.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. Content marketers never make content for content’s sake.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

China’s contracting economy has had global impacts on markets that supply Chinese consumers, notably Europe. According to the 2019 CMO Survey , marketers expect budgets to continue to increase for messaging and content development.

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Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more. Related reading: 3 crisis lessons from USA Gymnastics’ leadership struggle.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Promoting your products, services or brand after a crisis such as a mass shooting or natural disaster is tasteless—and unless you subscribe to the philosophy that all publicity is good publicity, you won’t gain anything but backlash. Related reading: 5 crucial elements of brand storytelling.

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Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. She later said it was because marketing and advertising pros “oversaturated” consumers.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

Good morning PR pros: NBCUniversal is launching the streaming platform “Peacock,” an homage to its iconic branding. Bstroy, an edgy, self-titled “neo-native” streetwear brand, has perhaps taken the edge too far with an apparel line that draws on the epidemic of mass shootings.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. The most effective tool for brand managers is the referral from a friend or family member.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Good morning PR pros: The unemployment rate has dropped to its lowest mark in 50 years, so why isn’t the market looking better? This is the crux of reputation management, executive communication, brand management and many other facets of the modern PR pro’s role.

Report: Communicators must lead transformation efforts

PR Daily

A pathway to leadership. Jon Iwata, former marketing and communications leader at IBM and now an executive fellow at Yale School of Management, says the biggest area of change for most communicators is technology.

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Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Here are today’s top stories: Ad group seeks to clean up digital ad market. price tag—and how marketers can respond. Instagram introduces shopping features to brand posts. Related reading: How marketers and PR pros can avoid Fiji Water’s legal trouble.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more. The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice.

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How an inspirational content series became a PR powerhouse

PR Daily

One of those dreams-come-true is my leadership platform Let Go & Lead. It explores modern-day leadership challenges, including what it means to lead in today’s ever-changing world, where leaders feel less and less in control. Not every great idea ends up having a life of its own.

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

PR Daily

They turned the marketing message into a Halloween costume—and made national headlines. Many marketers also measure key performance indicators, such as traffic and clicks, instead of actual ROI. If any brand is going to be hurt, Toyota would probably be the most.”.