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5 ways to infuse emotion into your storytelling

PR Daily

Not if you tell emotional stories that connect audiences to your brand. So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Folio is powered by a five-person newsroom that employs a straightforward storytelling style and a traditional journalistic structure.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

Considering it’s grown from one hotel to more than 5,700 hotels and 17 brands in 113 countries and territories, the chain has a lot to commemorate—but it didn’t want to mark the occasion with only statistics and accomplishments.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Access is brand journalism’s gift that keeps on giving. RELATED: Jim Ylisela is hosting a Brand Journalism 2.0

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Shift storytelling from being all about you to being all about your customers.

3 Rewards to Reap From Brand Journalism

Cision

Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. Those are happenings that affect our industry,” says Paul O’Rourke, vice president of marketing. “As

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. It’s another spoke in your storytelling wheel.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

Hospital draws readers with rich storytelling, brand journalism

PR Daily

That's why the Atlanta-based Shepherd Center has used a content strategy based in rich storytelling from its newsroom to catch the attention of new media outlets. The newsroom is the center of the hospital's storytelling through articles, photos and videos.

7 reasons to love brand journalism

PR Daily

Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Brand journalism gives you the ability to tell the story in your brand’s own words. It transforms creativity in brands.

Brand journalism is the new PR

PR Daily

Think you can still rely on traditional PR and marketing to get the job done? Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here.

How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion.

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

Brand journalism explained—in Academy Awards terms

PR Daily

It’s the same with brand journalism. When multiple elements within storytelling and branding come together, PR pros—and the organizations they represent—are winners. It’s the same scenario with content in brand journalism.

5 reasons PR should own brand journalism

PR Daily

Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives?

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Featured Trends content marketing native advertising

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. Content marketers never make content for content’s sake.

Storytelling Tips to Make Your Brand More Relatable

Personal PR

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Why brand journalism should focus on the human element

PR Daily

The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Great stories work because they add value to your target audience’s lives, while planting the marketing seeds that help customers become fully invested in your brand.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Making the move from journalism to public relations

Stephen Waddington

Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. Public relations is shifting from media to influencers, branded media and communities.

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t It reminds me of the blogging market as a sphere of influence. SEO and Storytelling — a Dynamic Duo. The grab bag post is back. Here goes.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. The public values journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation?

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How Toyota uses podcasts to reveal its human side

PR Daily

The program offers significant lessons for brand managers and communicators. For communicators looking to launch a podcast, promote brand journalism and engage external and internal audiences, Toyota’s story is a trove of tips and lessons.

How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts. Podcasts are conversational in nature and won’t fare well with a strict adherence to marketing messages.

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. Some say that these talented storytellers have all the right tools for finding success in corporate communications.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. RELATED: Utilities communicators: How to establish a brand that withstands a reputational crisis. The decision to adopt a storytelling approach wasn’t made overnight.

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A century of stories: How Hilton highlighted staff for its centennial

PR Daily

Stories make you relatable,” said Lou Dubois, global director of content for Hilton Worldwide, in opening his keynote address on Day Two of Ragan’s Brand Storytelling and Content Marketing Conference.

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5 tips for video storytelling after natural disasters

PR Daily

In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling.

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Amazon comms exec extols bite-size messages

PR Daily

This “ Generic Brand Video ” by Dissolve illustrates what Graham means by pretty nothings: Stop doing those things. ‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience.

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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Topics include strategic communications, video production, crisis communications, storytelling and more.

5 tips for video storytelling after natural disasters

PR Daily

In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling.

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