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How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Our small team proves daily that inspiring, uplifting and entertaining content is at the heart of brand journalism. You don’t need a large journalism team, or even social media specialists, to make an impact.

5 ways to infuse emotion into your storytelling

PR Daily

Not if you tell emotional stories that connect audiences to your brand. So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI

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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Shift storytelling from being all about you to being all about your customers.

How brand journalism fills the void as media outlets dwindle

PR Daily

There’s another way to tell your brand story: Do it yourself. Rather than praising the company and its products in marketing-speak, the company-owned print and online publications maintain a neutral tone, cover a broad range of industry news and offer helpful advice to customers and consumers.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

Considering it’s grown from one hotel to more than 5,700 hotels and 17 brands in 113 countries and territories, the chain has a lot to commemorate—but it didn’t want to mark the occasion with only statistics and accomplishments.

3 Rewards to Reap From Brand Journalism

Cision

Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation.

Hospital draws readers with rich storytelling, brand journalism

PR Daily

That's why the Atlanta-based Shepherd Center has used a content strategy based in rich storytelling from its newsroom to catch the attention of new media outlets. The newsroom is the center of the hospital's storytelling through articles, photos and videos.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Folio is powered by a five-person newsroom that employs a straightforward storytelling style and a traditional journalistic structure.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. It’s another spoke in your storytelling wheel.

Brand journalism is the new PR

PR Daily

Think you can still rely on traditional PR and marketing to get the job done? Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here.

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. Those are happenings that affect our industry,” says Paul O’Rourke, vice president of marketing. “As

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

10 techniques for using IGTV in marketing and PR

PR Daily

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process. With the channel’s extended time limit, brand managers can show viewers all the benefits and features of their products.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. PR and marketing pros should also consider their paid social media strategy for July and beyond.

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Brand journalism explained—in Academy Awards terms

PR Daily

It’s the same with brand journalism. When multiple elements within storytelling and branding come together, PR pros—and the organizations they represent—are winners. It’s the same scenario with content in brand journalism.

5 reasons PR should own brand journalism

PR Daily

Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives?

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? Kaplan: The platform really depends on the brand and their demographics.

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How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Say hello to our brand new class of Academy members. The brand boycott has grabbed a plethora of headlines, but Marketplace reported the organizations involved make up “only a tiny fraction of Facebook’s roughly 8 million advertisers.”. marketing, told CNBC.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Cosmetic brands quietly drop talc from products.

Why brand journalism should focus on the human element

PR Daily

The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism.

7 reasons to love brand journalism

PR Daily

Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Brand journalism gives you the ability to tell the story in your brand’s own words. It transforms creativity in brands.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t It reminds me of the blogging market as a sphere of influence. SEO and Storytelling — a Dynamic Duo. The grab bag post is back. Here goes.

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Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Great stories work because they add value to your target audience’s lives, while planting the marketing seeds that help customers become fully invested in your brand.

The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes.

Why and how you should infuse personalization into your PR

PR Daily

Consumers today expect brand experiences to be designed just for them, and the real-time data available today helps PR professionals deliver unique messages to a micro-targeted audience. Yet good PR is also about amplifying a brand’s message, so you tap into partner apps.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

PR, marketing and social media pros should also take this as a reminder of their responsibility to fight fake news and increase both transparency and trust within stakeholder communications and relationships. The report also breaks down which brands are most attractive to different genders.

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Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more. Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer.

Storytelling Tips to Make Your Brand More Relatable

Personal PR

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

Making the move from journalism to public relations

Stephen Waddington

Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. Public relations is shifting from media to influencers, branded media and communities.

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

The Wall Street Journal reported last month that 14 percent of U.S. But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Do a quick series of questions with an influencer or brand advocate.