Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to data from Animoto, communicators should consider investing in YouTube and branded stories on Facebook. They compiled some topline stats into this handy infographic. On Facebook, 72% of marketers post branded content to Facebook Stories once a week or more.

Infographic: Tips for topping YouTube’s search list

PR Daily

In a world dominated by visuals, YouTube reigns supreme. With 1 billion hours of content being watched every day , YouTube offers brand managers excellent opportunities to engage audiences in their favorite medium: video. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. This infographic. offers tips for optimizing your videos so that they land at the top of YouTube searches.

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Infographic: How to juice your YouTube performance

PR Daily

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere. YouTube has changed its schemes for monetizing YouTube channels , placing an emphasis on subscribers and hours watched. RELATED: Harness the power of video to tell your brand story ].

Report: YouTube branded content views up 55 percent from 2014

PR Daily

That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014. Monthly views of branded content are up 55 percent since 2014. Branded videos saw 18 billion views in 2014. Branded channel subscriptions increased 47 percent from last year.

5 ways to stand out on YouTube

PR Daily

YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. It doesn’t take a massive effort to get started on YouTube , and the payoff can be huge. Just like ranking on the first page in Google’s search results, having a popular YouTube video funnels potentially millions of people in your target audience directly to your doorstep. Use great YouTube channel art. An infographic from Vlogging Guides.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? . The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok.

Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose. Infographic: The benefits of purpose-driven marketing. YouTube creators come together to plant 20M trees. Study: How to make the most of your YouTube channel.

Infographic: The state of video marketing for 2020

PR Daily

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience. Top stats from the infographic include: Facebook ranks as the No.

Infographic: The formula for a perfect explainer video

PR Daily

Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. These opportunities can be a sweet spot for brand managers looking to find new customers online. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script.

Infographic: 7 essential digital marketing trends

PR Daily

As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions. Serpwatch created this robust infographic with trends and statistics brand managers should be aware of when planning or updating their digital marketing strategy. Nearly half (45 percent) of people watch at least one hour of video on Facebook and YouTube every week.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand. Other key insights include: Most users say they encounter offensive content on Facebook and YouTube. Consumers prefer to see ads on mobile games and YouTube, compared with Snapchat. Infographics Marketing PR Social Media

6 social media lessons from McDonald’s YouTube hit

PR Daily

But you can break through if you’re willing to engage brand fans—and listen. Hear Litchenberger and seven other experts speak at The Visual Communications and Infographics Summit in Chicago, March 2-3. Find your brand fans and influencers—regardless of what channels you are implementing. Make infographics interactive. Avoid infographics that are stale and metric heavy, cautions Litchenberger.

Infographic: How influencers make their money

PR Daily

As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. Kite asked over 200 of these social media stars to describe how they talk to their audiences and make money from their online presence, with the data compiled in this infographic. YouTube is the top platform for influencer content. The post Infographic: How influencers make their money appeared first on PR Daily.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Journalists value news releases and want brands to provide high quality content. This gives brands a good variety of resource ideas and formats to choose from when they are crafting their next press release.

How to Optimize a Business YouTube Channel

Solo PR Pro

With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset. Throwing a video up on YouTube is easy, but taking a little extra time to get the most out of the platform can yield great results. The infographic below lists some valuable insights and handy tips to help you optimize a business YouTube channel: Getting Starte

Infographic: How users are watching videos

PR Daily

Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. Forty-seven percent of people watch video on Facebook, compared with YouTube’s 41 percent. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more.].

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

Racking up more than 2 billions daily active users, Facebook is a force that’s hard to ignore – especially for brands. Obviously, Facebook is not the only social media platform where you can get brand exposure and reach. There are also YouTube, Instagram, Twitter, LinkedIn and a plethora of smaller platforms that are yet to make their break into the mainstream. As a brand, what can you do to leverage video content to get more brand exposure and reach?

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy.

What is Personal Branding and How to Use It for Your Business

B2B PR Sense

If you think that personal branding just benefits you, then you're mistaken. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support our business. But first, we have to answer the question, what is personal branding?

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographic: Livestreaming tips and trends

PR Daily

Koeppel Direct has an infographic with tips to help you successfully jump into the video fray. Eighty-two percent prefer live video from a brand to plain-text posts. According to the infographic: Twenty-nine percent watch sporting events. The infographic states that Facebook Live videos are watched “three times longer than regular videos” and that there are 360 million Facebook Live users. However, Instagram Live, YouTube Live, Twitch and Live.ly

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Create killer infographics in 9 steps

PR Daily

That's a humbling assessment that John Meyer, co-founder and CEO at Lemonly, shared in a session called "How to create infographics that are worth a thousand words" at Ragan's Visual Communications and Infographics Summit in Denver. Meyer's solution is infographics. Infographics are interesting. Related: Learn to turn your data into a visual story at our one-day Infographics Boot Camp. Here is Meyer's nine-step process to creating infographics that captivate: 1.

Infographic: What does the future hold for video marketers?

PR Daily

So, what is a brand manager to do when looking to stand out? RELATED: Harness the power of video to tell your brand story ]. An infographic from Breadnbeyond. YouTube’s new mobile sharing option will encourage engaging content. Promoted videos on Twitter lead to better brand recognition. See the infographic below for tactics that are working on each social media platform and video marketing trends to keep an eye out for in the coming year

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. — YouTube (@YouTube) March 8, 2021.

Dos & Don’ts of Content Creation

Critical Mention

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Getting started with content creation can take time.

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Infographic: How your organization can capitalize on mobile marketing

PR Daily

That’s the gist of a new infographic from 16best.net. The company shows how mobile use has driven marketers to find new ways to reach consumers and to highlight exciting success stories from brands like Home Depot and Starbucks. Read the infographic below to discover how mobile marketing efforts can boost your bottom line—but don’t take our word for it. Home Depot’s successful DIY videos on YouTube. If your content isn’t on a phone, it probably isn’t getting read.

Infographic: Why you should produce less blog content

PR Daily

An infographic from HubSpot. RELATED: Learn how to tell better brand stories on Facebook, Twitter, Instagram and Snapchat at our Digital Marketing Conference. Forty-five percent of people watch more than an hour of Facebook or YouTube videos each week. Learn more in the infographic below: ( View a larger image. When you sit down to create content, do you immediately think about your organization's blog?

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. [By Lisa Davis].

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Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

The offering aims to boost slumping beer sales, but it raises the question: What’s too far outside the box when you’re trying to revive a tired brand? Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. Related reading: 10 free tools for creating infographics, images and more.

TikTok: The Next Big Thing in Video Marketing?

Critical Mention

YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. In our infographic, we examine if TikTok is the next big thing in video marketing. I enjoy creating useful content about the latest trends in videos for brands wishing to update their content marketing efforts. Social Media Marketing Online YouTube

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics.

5 pieces of content every brand manager can create

PR Daily

Publishers and brand managers create content that call for readers’ attention, and the more that gets published, the harder it is to break through the noise and be heard. Here are five pieces of content every brand manager can create: 1. Now more than ever, brand managers can publish stories on company blogs, social media or online newsrooms. Infographics. to create infographics on the fly. The fight for eyeballs is fierce.

15 ways to boost your brand’s social media ROI

PR Daily

YouTube is the second-largest search engine and is a great ad source to use for amplifying exposure to other social campaigns or your own videos. Find relevant articles, news, videos, images, memes, infographics, interviews and more that you can share with your audience. The same people who are die-hard fans of your brand will be the first to call you on the carpet for shady behavior or activity and content that does not reflect the culture that you’ve already created.

10 digital branding and marketing trends to watch for in 2016

PR Daily

Social media and the popularity of mobile use has affected how brand managers create and share content, interact with consumers and measure success. YouTube’s app received the second most unique visitors year over year; Facebook ranked higher. With YouTube acting as the now-disputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to mobile video marketing. Your brand reputation isn’t an algorithm.

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Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Hello, communicators: Google experienced an outage on Monday morning, which stopped users from accessing YouTube, Gmail, Google Drive or Google Classroom for roughly an hour until the company’s services were back online for many users after 8 a.m., You can view DCI’s entire infographic here.

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Infographic: Google’s top 100 keywords

PR Daily

RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched YouTube to mp3. YouTube music. Check out the rest of the infographic to see the most-competitive keywords eywords are the kings and queens of the SEO chess match.

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

PR Daily

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more. However, not all infographics are created equal. More insights about infographic marketing here: [link].

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. In a YouTube video , an animated Barbie and her friend Nikki discuss Nikki’s “experiences about when she has been treated unfairly.”

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Here are today’s top stories: Brand managers promote #GivingTuesday. Don't forget to join @MatPatGT and @StateFarm tomorrow on @YouTube as we raise money for @StJude ! OneDine recently published an infographic revealing the rise of QR codes throughout restaurants in the U.S.