Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Here are five tips to help you grow your Twitter community and to find great opportunities that can materialize far beyond your Twitter feed.

Community 150

Community Twitter Infographics Tools 150

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers. A lot of brands try to do too much. Click Here. Define Your Audience.

Brand 120

Brand Branding Marketing How To 120

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

PR Matters

JULY 31, 2014

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. So I thought it was about time to share this bundle of informative Twitter joy to the wider world. The bundle includes: A Terrific Beginner’s Guide to Twitter. collection.

Twitter 178

Twitter Guidelines Infographics Social Media 178

Prohibition

SEPTEMBER 4, 2019

The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement: Ensure your content is visually engaging. Include Twitter polls in your monthly content.

Twitter 48

Twitter How To Infographics Social Media 48

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Of social media channels, trolls prefer sending abusive social mentions on Twitter.

Brand 120

Brand Branding Crisis Crisis Communications 120

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos from YouTube to Facebook or Twitter.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Since our brand refresh in May, Konnect has seen +125.28% increase in session duration on the website, 38% of that coming from mobile.

Brand 52

Brand Branding Mobile Analysis 52

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 104

Brand Branding How To SEO 104

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 114

B2B Marketing Survey Software 114

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. TJ Kiely, Meltwater Some main PR metrics include: Mentions : Tracks how often your brand is mentioned on social media. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 88

B2B Report Survey Marketing 88

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR is the guardian of your brand equity and reputation. Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.” That’s a great start.

Journalism 68

Journalism Strategy Brand Branding 68

Cision

JUNE 23, 2016

So how do these legendary teams’ fan bases compare on Twitter? Here’s a taste: Forget Sammy Sosa and Mark McGwire for a minute and look at how many Twitter followers of both teams tweet about Chinese food. Be ready to go to bat for your brand and start hitting it out of the park. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? You may come in contact with leaders and business professionals every day.

Infographics 266

Infographics Communications Leadership Social Media 266

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Always layer text over images.

Infographics 103

Infographics Radio Instagram Sports 103

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

5W PR

APRIL 19, 2021

Given the incredible retention of content that includes press photos, brands need to include professional photos in their messaging. Consistent imagery across platforms—Facebook, Twitter, etc.—helps helps a target audience associate the given set of images with a brand. Build an Identity. Keep an Audience’s Interest.

Infographics 88

Infographics Newspapers Study Brand 88

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?” Cool infographics. How active are they?

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

The Proactive Report

JUNE 11, 2016

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. Follow me on Twitter. A survey by McGraw-Hill and Hanover Research.) DOWNLOAD THE PDF.

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

FEBRUARY 20, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) How to create a Twitter list. Monitor their tweets.

Digital PR 113

Digital PR System Banking Infographics 113

Karen Freberg

DECEMBER 21, 2017

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. Visual summaries as infographics.

Sports 47

Sports Brand Branding Case Study 47

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Connect with Lisa on Twitter: @LisaArledge. Best of all, the new content will use fewer resources than similar pieces created from scratch. Reframe it for a new audience.

Content Marketing 161

Content Marketing Infographics SEO Video 161

The Proactive Report

DECEMBER 24, 2014

Many mobile brand experiences are lagging far behind. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. If consumers consider brand content on social (or any other mobile app or site) to be boring and irrelevant, that’s a PR issue.

Mobile 201

Mobile Strategy Web Consumer 201