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3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO.

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Infographic: How to bolster your SEO performance on Google

PR Daily

This infographic from DCI shares tips on how to improve your SEO ranking and ensure Google values your contribution to the world wide web. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Content Marketing Infographics Websites Writing & Editing

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Infographics.

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Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. FREE GUIDE: 10 ways to improve your writing today ]. Write a compelling introduction to engage your readers.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

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How PR pros can conquer SEO strategies in 2018

PR Daily

Search engine optimization can help consumers find your organization’s website, and with an outstanding virtual presence, that can translate into loyal customers who also turn into brand ambassadors. Google isn’t the only search engine that can affect your SEO.

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Infographic: What can help your content sizzle this year?

PR Daily

Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. The post Infographic: What can help your content sizzle this year?

5 steps to writing guest blog posts

PR Daily

Every brand journalist. Where are my competitors writing? For the most effective guest blog , create content that accomplishes what you want to write about and what the blog owner wants. Always know your audience before you write content.

Stop writing content for the sake of writing content

PR Daily

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content. If they’re rock-star brand ambassadors, the content should engage and reward.

Infographic: A digital marketing tools cheat sheet

PR Daily

What resources can help brand managers create cleaner content and monitor and maintain their online presence? Where should brand managers start when identifying the best resources to help them accomplish their intended tasks? Peek: Optimize your content for SEO.

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Infographic: A digital marketing tools cheat sheet

PR Daily

Where should brand managers start when identifying the best resources to help them accomplish their intended tasks? breaks down and categorizes the many online tools available to make managing your digital presence easier in this infographic. Peek: Optimize your content for SEO.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Focus on writing quality – even in the pitch.

8 writing mistakes that ensure your guest post won’t get published

PR Daily

You might think that if you can write an informative and interesting post, it can be published on any blog. They include whether you should pitch your idea first or directly submit the completed draft for review, rules on including self-promotional links and what topics you can write about.

Infographic: Why content marketing is a must for your small business

PR Daily

Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. Great content boosts your SEO, too.

Ready to craft a content strategy? Answer these questions first

PR Daily

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign. Brand. What is our brand’s purpose, vision, mission and values? Why does our brand or product exist? Are our publishing platforms optimized for SEO?

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Nothing beats WUL when it comes to SEO!

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. Digital PR digital PR online PR SEO skills talent

Copywriters, are you committing these 7 deadly sins?

PR Daily

Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here are seven common but damaging online writing sins to avoid: 1. Writing for a novel, and not the web. Writing for yourself, and not your audience.

How the Explainer Changed Digital Media Forever

Contently - Strategy

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.”

27 blogging tasks brand managers should outsource

PR Daily

Crafting a blog post is much more than just writing text in Wordpress and slapping it on the web. There should be some degree of strategy involved, including keyword research, A/B testing, social promotion and SEO. Check out the infographic below from Blogger Sidekick

11 tactics to repurpose original podcasts and videos

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This can be done by posting a transcript or by creating a related blog post, as if you were to interview someone and write an article. Be sure to pitch the idea before writing the piece.

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PR Daily’s top stories of 2018: Nos. 31-40

PR Daily

Infographic: How your LinkedIn profile can give you an edge. Infographic: The best times to schedule your social media post. Infographic: Timeless tips to make you a better writer. Infographic: The true power of Instagram. 15 tips to improve your SEO.

How many blog posts should you publish?

PR Daily

You’ll need someone to manage the editorial calendar, plan the blog content and manage who will write, edit and publish it. Pillar pages and improved SEO. A designer will help create images, infographics, videos and more to make your content more visually stimulating.

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

Good morning, PR pros: Here’s why an editorial calendar is crucial for promoting your brand. Infographic: How to use Snapchat to reach new audiences in 2019. Why PR pros should be a part of your SEO and social media teams.

SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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Owned Media: How to Create the Best Content

B2B PR Sense

One such component is owned media, which includes the writing and self-publishing of articles. How to write articles that best promote your brand and B2B products. Infographics. But a lot of brands tend to put more emphasis on earned media. Consider SEO.

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94 helpful, handy content marketing resources

PR Daily

10-11 in New York City for our Writing & Content Creation Conference ]. Common Errors in English Usage : A comprehensive list of common writing mistakes and misunderstandings. Copyscape : A tool to check writing for plagiarism. Infographics.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Blogging SEO

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line. If your brand is not available on a digital platform, such as a blog, to not mince words -- you're impacting your bottom line. "As

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” To many, injecting a CTA into a piece of writing is to sully the art form. Translating is a tricky business.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

We’ve divided them into categories, including tools for SEO, keeping on top of industry trends, and creating awesome content. You will receive reports on who is writing on those topics, their reach, how well their content resonates with their audience, and their relevance to your desired keywords. Prezly markets itself as frictionless story management for brands. Tools for SEO and Website Design. SEMRush takes the guesswork out of the SEO process.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

Why it matters: In the current media landscape, everything can become a crisis, and working with influential cultural figures who have their own personal brands to uphold can open your organization to more risk. 10-11 in New York City for our Writing & Content Creation Conference ].

How to recycle key marketing and PR content for superior reach

PR Daily

Some enjoy reading blog posts; others prefer deriving information from an infographic. HubSpot’s State of Video Marketing report reveals that 72% of consumers prefer to receive branded information via video, rather than in text. Evergreen webinars are good for your SEO.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

Writing speeches. The goal of content creation is to demonstrate the expertise and credibility of a brand to begin to nurture prospects and ultimately convert them. Infographics. These could include social media , SEO , and paid media , to promote and amplify content.

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10 distribution blunders that kill your content

PR Daily

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Not optimizing for SEO.

SEO 170

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Improved SEO With well-chosen keywords and SEO practices , your press release can build strong traffic to your website. Improve Public Perception Press releases can shape your brand image, and deliver consistent and factual messages that offset any negative publicity.

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How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Primary goal(s): Brand awareness. Primary goal(s) Brand awareness and lead generation.

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. In recent years, audiences have developed a distrust of brands and branded messages -- as proved by the 500 million downloads of ad blockers over the past few years.

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How to thrive in content marketing

PR Daily

Two Essential Elements for Getting Started With Content Marketing. ,” Michele Linn, Content Marketing Institute’s VP of content, suggests asking these questions: Do you want to raise awareness for your brand? Conversely, each blog post, video or infographic you make should support these goals.