ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Top-notch production.

Communications 153

Communications Storytelling Film Training 153

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Creativity helps express company values in a distinct brand voice. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing.

Conference 114

Conference Film Storytelling System 114

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators.

Video 120

Video Brand Branding Trends 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

NewsWhip

FEBRUARY 12, 2020

Here were some of the top brands called out during the red carpet walk. There was a lot of attention on “Hair Love” for its win for best animated short film. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Film 78

Film Fashion Journalism Storytelling 78

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 152

Case Study Healthcare Film Brand 152

Cision

DECEMBER 6, 2015

“Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense. Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications.

Google 120

Google Advertising Advertising Film 120

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. It’s important to find what works for your brand and run with it.

Video 62

Video Product Launch Film Social Media 62

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Video 95

Video How To Education YouTube 95

Karen Freberg

JANUARY 21, 2018

recently released their report on influencer marketing (which you can download here ). Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. Know what connects with their brand and will be used by others.

Brand 42

Brand Branding Film Social Media 42

Cision

MARCH 31, 2016

Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. How has content marketing changed over the years? It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

Film 80

Film Social Media Storytelling Writing 80

Prohibition

FEBRUARY 10, 2020

With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. A top tip is to re-target video content to users who have previously viewed or engaged with your brand (e.g.

Video 62

Video YouTube Social Media Storytelling 62

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Brand engagement. million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

Karen Freberg

MARCH 31, 2022

Another aspect Ryan discussed with the students was about understanding the role in which you are faced with challenges and obstacles can be the time where you get a real world view of the value of marketing can do for you. Since then, there have been a lot of great interactions about all things social media and marketing.

Social Media 85

Social Media Industry Film Viral 85

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff. But just like music or writing, PR and marketing magic doesn’t happen in the noise. You had to do that because people need to put themselves inside your home.

Real Estate 120

Real Estate Film Television Writing 120

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR.

Sports 113

Sports Travel Television Agency 113

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

The Resolution Blog

JULY 30, 2019

brands can hijack existing campaigns. Tiffany and Co Turns Yellow Cabs Blue Would you expect anything less than classy from mega jewellery brand Tiffany and Co? Takeaways Use Instagram in tandem with other forms of marketing and PR. This shows that?—?when when relevant?—?brands

Instagram 120

Instagram Examples Brand Branding 120

Contently - Strategy

NOVEMBER 30, 2018

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. ” My foray into the world of YouTube ASMRtists (as creators call themselves) is a great example of what you and your brand want followers to do. billion monthly users.

YouTube 111

YouTube Video Marketing Guidelines 111

Cision

DECEMBER 2, 2016

In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. wasn’t enough.

Film 120

Film Creativity Brand Branding 120

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience.

Industry 76

Industry Trade Shows Marketing Film 76

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Marketwired

FEBRUARY 16, 2016

Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. He’s a former film and TV writer and author of two books of fiction. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

MAY 9, 2017

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? Representing my country abroad has been a huge honour.

Energy 53

Energy Measurement Internal International 53

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. However, the key is getting buy-in for your ideas.

Agency 40

Agency Real Estate Film Video 40

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60