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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Understanding SEO.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill.

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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. A lot of writing.

Why PR May be the Answer to the Future of Search

The Proactive Report

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. So what does Rand mean when he says the future of SEO is On-SERP SEO?

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills. Digital PR digital PR online PR SEO skills talent

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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Google’s Mobile Update and Online Visibility

The Proactive Report

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. Q8: Can you do SEO without content today?

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. Digital PR And is a declining trust in media real?

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Google’s Mobile Update and Online Visibility

The Proactive Report

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. Q4: Researchers on mobile devices tend to use brand sites and brand apps (Source: Google) So how does this impact companies with no or sub-par mobile sites? Q8: Can you do SEO without content today?

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Search Dominates Top News Sites for September 2015

The Proactive Report

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Get the Digital PR Tips Newsletter.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do? Getting already-busy employees to see the value and write posts.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Data Sources to Take Your Campaigns to the Next Level

Buzzstream

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR.

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

The Future of Public Relations

Norton's Notes

I asked him to give me a master student’s view of what the future of PR is today. As an intern-level practitioner of public relations, I can’t exactly reminisce about the glory days of PR. As Arun Sudhaman writes the for Holmes Report, agencies and organisations are able to evolve their model and structure in order to play a more central brand-building role in today’s criss-crossing media environment. Going Digital. But how does this relate to PR?

How to use HootSuite for PR and online marketing

PR Daily

Custom streams enable you to monitor what people are saying about your brand when they don't use your Twitter handle, to spot potential customers and engage in relevant conversations, and to use Twitter as a PR tool. Employ the custom brand search stream.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. I love writing.

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

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The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work.

10 essential skills for the future of PR

PR Daily

In 2012, I wrote a post titled " 10 skills the PR pro of 2022 must have." Here's a new list of skills for the PR pro of the future (with notes about what's been updated and deleted from that initial list in 2012). Though the ability to write social media ads on networks like Facebook, Twitter and Instagram hasn't changed, the skill set to manage complete campaigns on these platforms has evolved. A deep understanding of traditional, digital and business analytics.

How to get important organization news covered

PR Daily

While PR tactics are subjective, drawing from the research my team at Muck Rack has done, I believe there is a correct order if you want your story to have a lasting impact. Can’t get the media to write about it or want to spread the word further after you’ve earned a media placement?

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4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

It takes more than a creative idea to get your brand to stand out; eschewing the status quo altogether is what makes great marketing over good marketing. He lived and breathed by the philosophy that branding is everything.

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4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

Fortunately, the meteoric rise of big data in the business world has made given brands the ability to execute an influencer campaign with the upmost precision. Content creation for a single brand is one thing.

How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. Stuart is an international PR adviser, speaker, trainer, and blogger.