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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Uber’s reputation work gains speed… then stalls again.

The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside.

How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing.

The meaning of Cecil

Mark My Words

While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. What we’re seeing with the twitter moral police is closer to Mary Whitehouse’s brand of umbrage activism. They will be asking themselves, is my reputation worth a selfie with a rotting cat? Mark My Words cecil crisis management hunting viral palmer

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Trainwrecks: 7 PR Disasters from 2016

TrendKite

Seasoned PR pros know that a crisis can hit out of left field and, with the help of social media, escalate like wildfire. Here are some of the worst and a few thoughts on how the crisis was managed. People really wanted to get a visual on that one, so YouTube videos went viral.). How do you track and control your brand from being pulled into the chaos? This move was seen as far too little to help the company’s reputation by many.

How to manage your COVID-19 response

PR Daily

Ragan Communications and PR Daily will conduct a special day of learning, Crisis Communcations Virtual Conference: Managing Communications Through the Coronavirus , to help communicators prepare for the unprecedented challenges they face as this crisis moves across the globe.

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What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs.

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Ready Issue Management

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The communications lessons, on the other hand, will be covered in crisis management classes for many years.

The Gilded Lilly: A Cautionary Tale

Flatiron Communications

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. The Flack crisis management Lilly Pulitzer OXM PR Retail Target TGT

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. But what about the incidents that occur that senior management never hears about? Embed strong issues management into your corporate culture.

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Being the steward of a company’s image and reputation comes with the job. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation. To manage a corporate transition.

The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. This video is terrible for the brand and how they handled it was even worse.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Related reading: 4 crisis management keys.

How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management.

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6 key occasions when your CEO should be the key spokesperson

PR Daily

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization. Being the steward of a company’s image and reputation comes with the job.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

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How to Beat Your Competition Using Media Monitoring

Critical Mention

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1.

Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Don’t think your crisis plan has blind spots?

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Behind the Headlines With Kathy Walsh

Cision

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Don’t think your crisis plan has blind spots?

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Baffling Proof That Issues Can Strangely Emerge From Anywhere

Melissa Agnes

” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Crisis Ready Rule: Emotion always overpowers reason. Was Crock-Pot Crisis Ready? Crisis Ready. Courtesy: This Is Us NBC.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will push down negative results and bring positive results high in the SERP and help in crisis management.

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TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. Which real, historical or fictional person or brand would you like to give a reputation makeover? a critical thinker– and a quick thinker (particularly during a crisis).

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10 PR hits of 2018

PR Daily

A brand at Nike’s level has to be willing to make bold moves in order to reap rewards,” adds Lori Teranishi, principal at iQ 360. Payless and Dunkin’ win kudos posing as upscale brands. Red Hen fends off a crisis. Who scored big in the world of PR this year?

PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. Which real, historical or fictional person or brand would you like to give a reputation makeover? a critical thinker– and a quick thinker (particularly during a crisis).

Film 56