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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

RELATED: Join us in Chicago for our Future Of Communications Conference. ]. Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

How and why communicators should fight the ‘fake news’ scourge. PR pros Wendy Hansen and Nadia Worsley, along with communications agency Fig Firm, said it depends on your brand identity and voice, along with whom you’re targeting: The answer is: when it fits your brand.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Communicators have been working hard to impress audiences with the scope of the danger and the damage already caused to the Bahamas and other islands. Would a partnership with some influencers help spread the word in a crisis? 5 new ways to tell your brand story.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. Cineworld is a brand whose reaction sticks out for all the wrong reasons. It’s not just household names and global brands, but smaller companies too.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

There’s good news for communicators out West, though, which topped the compensation comparison rankings. In her communications, Brown has been empathetic, straightforward and transparent. Regardless of gender, those aiming for a bigger salary might consider internal communications.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. ” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series.

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Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Some of the activities (such as the painting session) have loose ties to the brand, but the overall effort is designed to entertain and connect with people as they look for uplifting content. CRISIS LEADERSHIP BOARD.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. PR crisis?

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. Related reading: 4 crisis management keys.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. However, these concerns apply to all communicators, not just those who work for online platforms and tech companies.

How Southwest Airlines creates meaningful, memorable content

PR Daily

Read on for the airline’s tips to make your storytelling soar—even during turbulent times. If you’re struggling to achieve meaningful social media liftoff, Southwest Airlines is a terrific source for storytelling fuel. Storytelling is capturing moments that matter.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis.

Crisis 101

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in Tesla’s response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

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Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. Social media users’ reactions can spread viral vitrol, forcing leaders and other individuals off social media as they recover.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Fill in the blank: "The future of communications is."

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup

PR Daily

However, USA Today reveals that the little graphics used in online communication must go through a rigorous process to become part of the emoji lexicon. RELATED: Join us for our Leadership and Executive Communications Conference ].

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

Though Snapchat’s numbers widely edge out Pinterest for users ages 12 to 24, Pinterest might be the smarter choice for brand managers looking to reach several audiences and age ranges. The Verge reported that “the whole thing seems to be designed to go viral.”

Tips from Microsoft’s Frank Shaw for fighting disinformation

PR Daily

Shaw, corporate vice president for communications for Microsoft, in his keynote presentation Monday at PRSA’s International Conference in San Diego. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. One crucial skill is storytelling.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Why you should care: Harry and Meghan’s decision to adopt a progressive position in a long-established institution bucks tradition, as well as the royal family’s brand, which has struggled amid news reports of arguments between family members.

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. Think that’s not your problem as a communicator? Related reading: 5 common missteps in crisis communication.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Why it matters: Social media has sent the 24/7 news cycle into hyperdrive, and misinformation and “fake news” can go viral.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

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South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. Though Chick-fil-A’s messaging is on point with its brand voice and vision, it remains to be seen whether consumers will take this as a welcoming move or merely clucking to attract attention.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Here are several takeaways to ensure you don’t face a similar crisis. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Here are three diversity takeaways to consider from this crisis: 1. Crisis Communications Marketing Ancestry.com diversity

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The IPO market has tightened, and communicators will have their hands full trying to convince skeptical investors that they’re offering the next Facebook or Google. Why it matters: When addressing a crisis, it can help to acknowledge the problem in plain terms.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. How and why communicators should fight the ‘fake news’ scourge. Related reading: In focus: Communicators’ power to drive business purpose.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

Given the popularity of the brand and the seasonal trends, merchandise is sure to sell out quickly. RELATED: What does the future of communications look like? That really means you’re communicating to no one—and wasting your time.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Rob has an impressive track record of growing purpose-driven brands like ours and we know he will be a valuable addition to the Papa John’s family. I can’t possibly imagine what it’s like for those families who have lost family members, and it is so important that this crisis be solved.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. Hello, communicators: Budweiser has brought back its signature “What’s up?” CRISIS LEADERSHIP BOARD.

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Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. 7 hints to help create viral content. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. PR crisis?