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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Ready Issue Management

Report: PR pros aim to increase online reputation monitoring

PR Daily

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking. Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations.

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5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. Cheese responds to rumors after viral video appeared first on PR Daily.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. The future of communications is transparency.

During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. Cineworld is a brand whose reaction sticks out for all the wrong reasons. What did their reputation probably the most damage though was the fact that it was all needless.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

There’s good news for communicators out West, though, which topped the compensation comparison rankings. In her communications, Brown has been empathetic, straightforward and transparent. Regardless of gender, those aiming for a bigger salary might consider internal communications.

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. ” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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3 ways to help your executives thrive in the digital world

PR Daily

In the current digital landscape, executive communicators face bigger challenges than ever before. Anything from a speech to a tweet can go viral in minutes—for better or worse. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Social Media

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How Southwest Airlines creates meaningful, memorable content

PR Daily

Hubbard , spokesman for Southwest Airlines, shared timeless lessons and practical solutions for communicators eager to break through the noise at PR Daily’s Media Relations and Measurement Virtual Conference on Friday, May 15. Crisis Communications Internal Communications Social Media

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Some of the activities (such as the painting session) have loose ties to the brand, but the overall effort is designed to entertain and connect with people as they look for uplifting content. CRISIS LEADERSHIP BOARD.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. 7 hints to help create viral content. PR crisis?

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. Mistakes can happen to any organization and communications team. Crisis Communications

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. Related reading: 4 crisis management keys.

‘Fiji Water girl’ sues the company over use of her likeness

PR Daily

The promotion might be the viral marketing hit of the year. And even on a night full of big stars, sentimental speeches and viral moments, the only other hashtag that earned more impressions during the Globes than #FijiWaterGirl was the #GoldenGlobes hashtag itself.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Here are several takeaways to ensure you don’t face a similar crisis. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Here are three diversity takeaways to consider from this crisis: 1. Crisis Communications Marketing Ancestry.com diversity

4 steps to protect your organization from misinformation

PR Daily

The changing landscape for communications pros has many looking to shore up reputations and combat fake news. As a result, individual leaders, businesses or organizations can see their reputations damaged, and even devastated. Have a crisis plan and a messaging process in place.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. By using both functional and expressive voices, we’ll create more space for brand relevance, connection and joy.

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Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities.

Bankruptcy for the Boy Scouts, HSBC to shed 35,000 jobs, and HQ Trivia shuts down

PR Daily

The news—along with how HQ Trivia’s hosts and creator have responded to its very public struggles—showcases how quickly a viral sensation can fall from grace, along with the benefits of transparency when appealing to consumers. These are changes for which communicators can prepare.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. Though Chick-fil-A’s messaging is on point with its brand voice and vision, it remains to be seen whether consumers will take this as a welcoming move or merely clucking to attract attention.

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. On Oct.

Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The bank has apologized and acknowledged that the incident has damaged its reputation. 6 top concerns for corporate communications leaders.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

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Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Why you should care: Harry and Meghan’s decision to adopt a progressive position in a long-established institution bucks tradition, as well as the royal family’s brand, which has struggled amid news reports of arguments between family members.

Behind the Headlines With Kathy Walsh

Cision

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. How and why communicators should fight the ‘fake news’ scourge. Related reading: In focus: Communicators’ power to drive business purpose.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Why it matters: Social media has sent the 24/7 news cycle into hyperdrive, and misinformation and “fake news” can go viral.

Businesses Should Fight Back Against Online Attacks

David PR Group

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. David online reputation the iron horse yelp

Can You Prevent Your Next Crisis?

Cision

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. They’re looking to create champions not only for product loyalty but for the larger brand as a whole.

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