Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These updates include improved recommendations and overall discovery of job roles within X/Twitter.

Advertising 62

Advertising Advertising Social Media Twitter 62

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 110

Creativity Film Video Retail 110

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 73

Creativity Communications Brand Branding 73

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? That means there’s greater potential for B2B brands to reach an engaged audience of business users. Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020.

B2B 405

B2B Social Media Media Instagram 405

5W PR

MAY 2, 2023

Twitter Twitter enables companies to engage with the audience in real time. Sponsored tweets, ads, and Twitter chats are among the features they can use. Companies should consider Twitter for their social media advertising efforts due to its real-time engagement and targeting capabilities.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prohibition

JANUARY 7, 2020

With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. Their aim to celebrate ‘brand love’ and appeal to their target audience through popular British culture has created high levels of success for this bakery chain.

Twitter 62

Twitter Brand Branding Social Media 62

Prohibition

MARCH 22, 2023

Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of social media – take a look at our round-up of updates below! Twitter rival emerges Meta are currently exploring plans to create a ‘text-based’ platform to potentially rival Twitter.

Instagram 62

Instagram Social Media Twitter Privacy 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. The first step in boosting your brand is understanding what’s currently out there. Perform a digital audit. Create a website and host an online portfolio.

Brand 229

Brand Branding Pinterest Instagram 229

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Additionally, their Twitter announcement generated 9.2k+ engagements, and their Facebook post received 6.4K+ engagements, showcasing the widespread appeal and success of their partnership with Barbie.

Brand 78

Brand Branding Instagram Social Media 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

A recent Twitter dustup highlighted the dilemma. ” CEO called out on Twitter. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. But how does a PR or ad agency avoid it?

Agency 361

Agency Pitching Creativity Groups 361

PR in High Definition

JUNE 22, 2018

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. This should act as a reminder for brands: carefully planned, creative and captivating stories that are executed well are still the way best way to engage your audience.

Storytelling 48

Storytelling Twitter Brand Branding 48

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Well, Twitter has just teamed up with Foursquare to tag locations in tweets. Twitter (@twitter) March 23, 2015. But what does this mean for brands and marketers?

Twitter 120

Twitter Social Media Retail Groups 120

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. Have you seen other creative approaches to branding?

Creativity 69

Creativity Brand Branding Travel 69

PR in High Definition

JUNE 21, 2018

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. This should act as a reminder for brands: carefully planned, creative and captivating stories that are executed well are still the way best way to engage your audience.

Storytelling 48

Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

When Modesto Garcia posted the above tweet under alias Mr. Brightside, he couldn’t have known that two million social media users would soon engage with his Twitter page. This should act as a reminder for brands: carefully planned, creative and captivating stories that are executed well are still the way best way to engage your audience.

Storytelling 48

Storytelling Twitter Brand Branding 48

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

And that’s where most brands want to be. Even Twitter Spaces. Research dynamic conversations, in real time By most accounts, Twitter is not in a very good place right now. Yet PR teams shouldn’t overlook features like Twitter Spaces. The appeal of Twitter Spaces is obvious. So, what’s new?

Twitter 156

Twitter Social Media Tools Trends 156

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. ” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” Related Content: Art or Science: Creative Marketing and PR. 7 Sexy and Creative PR Ideas.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Communications Conversations

SEPTEMBER 8, 2017

But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. They even created a contest to name the first PSL of the season–and promoted it with a pinned comment on Facebook: And over on Twitter as well: Any guesses as to which name won? Most likely.

Creativity 87

Creativity Facebook Course Twitter 87

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 70

Creativity Marketing Media Analytics 70

Karen Freberg

FEBRUARY 20, 2020

I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Some discussions are funny, and others are more engaged on various topics.

Brand 78

Brand Branding Social Media Conference 78

Cision

AUGUST 12, 2015

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. If you think it’s the latter, respond to the tweet and let them know they might have the wrong Twitter handle. Plan accordingly to put your brand in a better light.

Brand 120

Brand Branding How To Twitter 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

Shift Communications

JANUARY 25, 2023

.” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative.

Strategy 78

Strategy Brand Branding How To 78

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. What questions does the reporter have for your brand?

Conference 62

Conference Trade Shows Brand Branding 62

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Edelman , a pioneer in “evolving PR into a mix of communications marketing, advisory and digital to advance businesses and brands of tomorrow” is one of the most well-known communications marketing firms in the world.

Agency 72

Agency Twitter Conference Financial 72

Cision

JANUARY 11, 2016

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. Marie Claire Creative Director & Project Runway Judge. The official Twitter of nerdist.com. News, features and analysis. 6ymRsrYGpI. — ninagarcia. af97qUNM7j.

Twitter 120

Twitter Fashion Television Travel 120