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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

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How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. In SEO, performance is relative.

SEO 168

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Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Craft Creative Social Posts. How They Improve SEO.

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Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Newsjacking – An SEOs approach to improving rankings

Buzzstream

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it.

SEO 65

5 tips to ignite creativity

PR Daily

If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ].

Why PR pros should be part of your SEO and social media teams

PR Daily

Digital marketing is a puzzle that brands continue trying to solve. PR is, in youth speak, a search and social marketing hack,” says Chris Bartley , managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education, and PR agencies (@cambartley).

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How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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11 creative ways to pump up your content marketing game

PR Daily

This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.].

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write Subheads.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility.

4 ways to bring your SEO and content teams into harmony

PR Daily

The growth of content marketing has created a permanent shift in the way marketers view SEO. Content certainly hasn’t replaced SEO, especially since there are several technical SEO elements separate from content marketing.

SEO 88

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together.

How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video.

B2B 185

Take These 4 Steps to Power Your Brand with Bloggers

Cision

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Evaluate your current marketing efforts to see how blog coverage could benefit your brand.

Brand 329

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Who is Jelly Marketing?

Agency 111

12 Tips for Writing Press Releases That Drive Demand Gen

Beyond PR

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. 9) Brands across the aisle. “I 23) Creativity becomes cool in marketing again.

The Content Marketing Intern’s Syllabus

Contently - Strategy

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. But after browsing hundreds of postings, I quickly saw similar positions at brands. The Beginner’s Guide to SEO | Moz.

Big Changes Ahead in the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Focus on writing quality – even in the pitch.

Big Changes Ahead for the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”.

The Scale of Change in the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Sharpen up your writing skills and creativity.

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Why Your Brand Should Be on Tumblr

Shift Communications

What separates Tumblr from the rest of the pack, and why should your brand use it? Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. A Brand That Dominates on Tumblr.

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The Well Written Press Release #9: Choose Your Title Carefully

ISEBOX

Write your Title as the Very Last Step of the Writing Process. Wait until the entire release is written, and then based on the persona it’s written for write the title that would be most appealing to that person. Example of a bad title: Apple announces a brand spanking new gadget that will make every single gadget you own obsolete on March 4 th. As discussed in the SEO article of this series, using your keywords is imperative to good SEO for the content.

SEO 70

5 Reasons to Integrate Your Marketing and PR Strategies

5W PR

They both aim to build awareness for a brand and improve that company’s reputation. Integration Leads to more Creativity. It can involve emailing prospects with newsletters, writing content and publishing it on a blog, or even connecting with customers over social media.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk.

The Well Written Press Release Series #11: Socialize It

ISEBOX

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. Include an image that has the title of the release, so that you can use your space on the actual post for writing something interesting that will convince the reader to click through for more. The Well Written Press Release #3: Write for Personas.

How to Leverage AI in PR for Amazing Results

B2B PR Sense

But what is on the horizon for this technology -- and how should brands use AI in PR to drive results? Artificial intelligence holds a lot of potential for B2B brands -- yet some view it with a healthy dose of skepticism. SEO strategy. PR Trends: How to Empower Your PR with SEO.

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How many blog posts should you publish?

PR Daily

You’ll need someone to manage the editorial calendar, plan the blog content and manage who will write, edit and publish it. Pillar pages and improved SEO. Creating more content requires that you get creative with the ways in which you present it.

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Subsequent updates treated brand mentions, even without links, as if they were links, rewarding good PR work with higher search rankings.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. Longer content boosts SEO.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

How Experiential Marketing Could Benefit your Company

5W PR

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about.

Paying for the destruction of public relations

PR Conversations

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

9 tricks to revitalize your press release

PR Daily

Some contend it is dead , and insist it doesn’t help SEO strategy at all. They are a well-known brand, and their users want to know what’s happening. When you write a news release, you want something that gets the attention of your audience.

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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles.

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Moreover, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns. Visit most company websites and you’ll see brand-name media logos emblazoning the sites, emblems of a company’s reputation.