ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. User-Generated Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Sharpen up your writing skills and creativity. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? You may have heard about the now infamous SEO heist.) But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? I nstead, wait for a reporter to write you back. They’re only human.

How To 279

How To Media Pitching Creativity 279

5W PR

NOVEMBER 9, 2017

Among many brands, J.Crew realized early on that forming a long-term partnership with Julia would result in not only sales but authentic content. Long-term influencer marketing partnerships are an excellent way to capitalize on a relationship because they provide consistent fresh content, brand awareness and SEO key word relevance.

Marketing 95

Marketing SEO Creativity YouTube 95

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). Where humans outperform AI: Creative thinking (70%). When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 118

Marketing Data B2C Big Data 118

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

5W PR

MAY 21, 2018

They both aim to build awareness for a brand and improve that company’s reputation. Integration Leads to more Creativity. It can involve emailing prospects with newsletters, writing content and publishing it on a blog, or even connecting with customers over social media. Improve Brand Consistency.

Strategy 68

Strategy Marketing SEO Web 68

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. They generate sales.

Marketing 80

Marketing SEO Advertising Advertising 80

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. But after browsing hundreds of postings, I quickly saw similar positions at brands. The Beginner’s Guide to SEO | Moz. The skill overlap was similar, but not identical.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Image: Twenty20 via Pexels, Creative Commons CC0.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. A lot of people suck at content strategy. Don't worry: We're only human.

Tools 51

Tools Strategy SEO Enterprise 51

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PR Fuel

NOVEMBER 24, 2020

Making sure that you have a positive relationship with the public is the best way to promote your brand and to show that you can deliver on your brand promise. You try to convince people who are usually outside of your sphere of brand reach to buy into whatever your brand is selling. Master SEO.

Publicity 52

Publicity SEO Advertising Advertising 52

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images?

Tools 136

Tools Publicity SEO Measurement 136

Barokas

MAY 30, 2017

It’s clear that this debate remains a heated one amongst PR pros, media members and brands, which is why I won’t take a specific side, instead I’ll lay out some of the factors that play into the debate, and you can decide if the press release is dead or alive for yourself. Press Releases Can Help a Brand’s SEO.

SEO 68

SEO Pitching Corporate Report 68

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Facebook said as much in a recent study about brands on Instagram.

Study 138

Study Media Relations Media Measurement 138

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What insights will connect her more closely to the car and the brand? When you buy a car you become part of the brand “family” and for many owners, their car is a member of the family.

Meeting 73

Meeting Automotive Media Journalism 73

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. Most people will know not to do a ‘best budget foods around the world’ concept for a luxury travel brand, but there’s often a grey area that can become a little questionable.

Digital PR 83

Digital PR Data Survey Construction 83

PeakMetrics Insights

MARCH 13, 2019

Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Write or Die. Connect and Engage. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120